Making an SEO Plan For Your Business with Zoe Ashbridge

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.

Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.

Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.

If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!

Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.

Connect with Zoe:
Website
Linkedin

00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Market

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!