SEO, GPTs and Writing Content Briefs with Tom Winter

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter

Today I'm talking with Tom Winter.

Tom designed the content research and writing tool, SEOWind.

Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. 

• Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.
• The number one thing you can do today:  optimize old content 
• Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. 

Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.

00:00 Introduction and Guest Introduction

00:41 Tom Winter's Journey into AI and SEO

00:54 The Birth of SEO Wind

01:22 Tom's Entrepreneurial Journey

02:12 The Challenges of Content Creation

03:08 Understanding Content Briefs and Search Intent

03:33 The Role of AI in Content Creation

04:51 The Importance of Research in Content Creation

05:37 How Google Evaluates Content

06:57 The Risk Google Takes with Search Results

07:43 The Role of AI in SEO

09:21 The Importance of Helpful and Valuable Content

10:52 The Power of AI in Content Research

12:29 The Future of AI in Content Marketing

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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