Music Tectonics

What has been emerging in music listening since the lockdown? How are music services weaving together streaming, radio, news, podcasts and ads in the emerging streaming marketplace? Super Hi-Fi's Zack Zalon is back as we dissect possible paths the listening experience can take. He echoes Daniel Ek's statement that radio's $18 billion in ad revenue globally is there for the taking by the music services that fight for it the hardest. We talk about what future interactive ads might sound like, plus get Zalon's take on other Music Tectonics Conference themes including 7-second music clips in social video, the endurance of live-streaming after the pandemic, and the future of mixed reality. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

AdRev CEO Noah Becker has a message for the world: stop using music in your videos and social media content without valuing it. He believes that the world needs mass education of video creators about why songwriters and recording artists should share in the revenue influencers are making from sponsored posts and brand deals. He calls on social platforms to spend less money on avoiding paying for music licenses and distribute more of that money to artists and writers. If you like your podcasts spicy, Noah Becker brings it. Host Dmitri Vietze is still trying to catch his breath. The episode will give you a taste of the passion and mission Noah is likely to share during his Supernova Lightning Talk at Music Tectonics Oct 27-28. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Do you own your fan data, or do you rent it? Michael Bassal of Tradable Bits, a Music Tectonics Conference speaker & sponsor, digs into how fan-based marketing really works. Find out how the company puts data into human context to help artists, sports teams, festivals, and more understand who their fans are across platforms. Learn how Tradable Bits yields actionable insights for artists and their teams so they can focus on creating great fan experiences—and reaching the next 10,000 fans. What is the difference between building engagement and building value long-term? What is the next frontier for fan-based marketing that Tradable Bits is exploring? Why is Michael so excited about the Music Tectonics Conference on October 27- 28? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Dan Mackta of luxury music streaming and download service Qobuz explains why hi-res audio is an important piece of the music revenue equation. Dmitri and Dan explore the dynamics of the music-loving audiophile market. On this episode find how a higher-end tier in music listening creates value for the entire music industry. Dan draws on his many years in music to comment on additional revenue streams for artists, the future of livestreaming, and bundling music with other subscriptions. Plus hear why Dan thinks the Music Tectonics Conference audience is different from other conferences. Connect with Dan and many other Music Tech innovators online on October 27 - 28, 2020! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

How is the live music industry evolving during pandemic restrictions? Juan Torres of Prism.fm works with venues and promoters on the front lines of the crisis, and he'll be speaking at the Music Tectonics Conference Oct. 27-28 online. What has happened in Austin TX since SXSW kicked off a wave of cancellations and delays? Find out about the Wyoming promoter now holding drive-in rodeos and church services as well as concerts. Dig into the state of live event tech and learn how Prism is helping promoters and venues avoid the headaches of repeated pandemic postponements. Juan explains how Prism's all-in-one live music management software streamlines every phase, from juggling competing holds in a venue calendar, to sharing stage plots, to speeding up financial settlements at the end of the night. Get Juan's perspective on the livestreaming boom and the #SaveOurStages effort spearheaded by the National Independent Venue Association (NIVA). The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

When so many listeners discover music on streaming services and social media, why should artists manage their own web presence? Guests from artist platform Bandzoogle build a strong case for connecting directly with fans, owning your own domain and data, and controlling your career. Stacey Bedford, Bandzoogle CEO (a 2019 Billboard Digital Power Player) and Dave Cool, Vice President of Business Development, tell how Bandzoogle has been helping artists build websites since the early '00s and adapt to the changing music industry. Find out how Bandzoogle artists are building their own revenue streams with direct-to-fan marketing, mailing lists, fan club subscription tiers, e-commerce, ticketing, crowdfunding, and tips. Stacy and Dave share their insights on pandemic trends. Do tickets or virtual tip jars make more money for livestreams? Which new startups are they excited about? How does Bandzoogle select partner companies, and how did their dream partnership come about? What makes Bandzoogle different from so many artist services businesses? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Digital experiences in fitness have been a growing phenomenon since before the pandemic, but that growth has only accelerated since March due to the high demand for online content. Hear from Lauren Pufpaf, Co-founder of Feed.fm, as she explores the integral role of music in the time of digital fitness, smart mirrors, even bluetooth ovens. Find out how Feed.FM is helping businesses share music with their customers legally and seamlessly, from licensing to delivery to curation. Music is everywhere in your physical life; at the hair salon, in the background at the gym. Lauren explains how fitness companies large and small suddenly pivoted to digital- and faced new challenges incorporating music into their offerings. How can artists monetize their music through fitness and meditation apps? What are the legal obstacles of digital marketing with music? Connect with Lauren at the Music Tectonics Conference! She'll be speaking at the online event Oct. 27-28, 2020. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Music marketing has become more and more intertwined with video. How can indie artists tap into video's power to engage listeners without breaking the bank or learning a whole new skillset? Diarmuid Moloney, founder and CEO of Rotor, explains how his platform automates and streamlines the music video creation process. Starting with just a song, musicians and their teams can focus on creative decisions instead of technical details to make engaging music videos speedily and cost effectively. Get a sneak peek at the new features and subscription tiers Rotor is about to roll out to help artists keep up with the fast paced demands of the short-form video boom. Hear how Rotor got its start thanks to a giant novelty check. Find out how indie artists have been getting creative with Rotor in lockdown, and how the Rotor team works with major labels to create videos in minutes that get millions of views on YouTube. Get Diarmuid's insights into the current trends that are shaping the future of content creation. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

What does it mean to personally invest in an artist? Hear from Adam Cowherd, CEO & founder of AmplifyX, a platform that's introducing a new financing solution for artists and a new asset class for investors- the first and only such platform that's SEC and FINRA compliant. The AmplifyX model lets upcoming and established artists retain control of their own intellectual property and career decisions, all while collecting up to 90% of royalties (the current industry standard is often less than 20%). Investors don't just get an album or some crowdfunding perks- they own a chunk of the royalties. Learn how music industry and investment trends inspired AmplifyX— and how they're poised to amplify those trends. What does this funding alternative offer independent artists? How does this model differ from the traditional label and publisher deals? How will investing in artists- and the future potential for trading- change the music industry? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

As the pandemic hit and music teachers scrambled to find new technology to support remote learning, many turned to Solfeg.io. Hear about how music and education intersect from Toms Rusovs, CEO and Co-founder of Solfeg.io, MidemLab 2020 winner in the Music Creation & Education category. Toms explores how this new learning tool supports learning in over 10K schools by breaking down popular songs to teach essential musical ideas. When a teacher isn't available, there's AI technology to customize lessons to the student. The result: students practice more and learn faster. As user generated content (UGC) becomes ever more important in the music industry, platforms like Solfeg.io provide the ultimate fan engagement: learning how to play your favorite songs by your favorite artists. What does this mean for the future of music education beyond the pandemic? How will this technology bring new revenue streams, new listeners, and new artists to the music industry? What gave solfeg.io the edge in negotiating deals with publishers? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!