Music Tectonics

Music Tech analyst Mark Mulligan of MIDiA Research explores what comes next after streaming saturation in this talk recorded at Music Tectonics' conference teaser event, The Shock Before the Quake. As the streaming market reaches saturation, where will new growth drivers arise? Which unlikely platforms are poised to take the lead in converting free users to subscribers? Why are we still mistaking quantity for quality when it comes to music discovery? How do you socially distance a mosh pit? Where is livestreaming in the hype cycle, and how is the music industry repeating past mistakes with livestreaming? Conference attendees can watch video of this talk- and more from the conference- in the Music Tectonics community app. If you missed out, there's a chance to catch up at https://pages.musictectonics.com/noFOMO! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

When a sold-out show has empty seats and scalpers are selling choice tickets for an arm and a leg, it's hard on artists, fans, and everyone who counts on a live show to succeed. Lawrence Peryer, Chief Revenue Officer at Lyte, explains the live event ticketing landscape and how Lyte's ecommerce thinking is bringing it up to date. Find out how Lyte products help fans buy, exchange, and return tickets with ease, while artists and risktakers fill houses, hold on to revenue, and learn about their audience. What happens when you offer fans options like advance waitlists for tickets? What's the relationship between primary ticket sales and the secondary market? Learn how Lyte responded to pandemic shutdowns, and how fans are voting for hope with their wallets. Get the lowdown on Lawrence's career, from CD Universe to David Bowie's ISP/Fan Club Ultrastar to Live Nation to Lyte. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Bob Moczydlowsky (you can call him Bob Moz), Managing Director of Techstars Music, explains how the accelerator program unites Techstars venture capital with member companies across the global music business. Find out how Techstars Music selects 10 music startups from around the world for 13 weeks of intensive mentorship, development and investment every year, and which hot emerging companies the program has launched. How has Techstars Music responded to 2020's crises by doubling down on their commitment to diversity, equity, and inclusion for 2021 and beyond? The public application window for Techstars 2021 cohort may have closed, but listen closely for Bob's inside scoop on getting your application in now! Why is Los Angeles the perfect location for Techstars Music? What Music industry innovation is Bob Moz wishing for- will you be the one who makes it happen? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Music Tech journalist and researcher Cherie Hu wrapped up the recent Music Tectonics Conference with a fireside chat with Dmitri Vietze. Listen in on their conversation to get a taste of Cherie's upcoming book on how artists can run their music careers more like tech entrepreneurs. How is recording an album like developing software, and how has the pandemic led artists to change their approach? Music Tectonics can watch the sessions they missed in the Music Tectonics community app! Visit MusicTectonics.com to learn more. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Find us on Twitter, Facebook, and Instagram. Let us know what you think!

Brett takes us on a wild journey through the outer edges of music tech and its impact on music making and listening. In a time when tablets can be studios and algorithms bandmates, he and Dmitri explore the tension between aesthetics and tools, music's evolving value frameworks and tried-and-true structures, and the fuzzy world springing up between makers and fans. No longer locked to a room, no longer tied to analog instruments or clunky digital interfaces, music lovers are finding new depths of expressive potential in tech tools. A composer and veteran coder, an architect of the new MIDI 2.0 standard, Brett talks about how laptops and iPads are becoming their own kind of new instruments with unique interfaces, not just sleeker iterations of studio hardware and consoles. Sensors and prototyping platforms allow newcomers and experimenters to create complex gear and multi-touch controllers like Artiphon that depart from analog models. Standards and metadata allow for ever richer complexity. It all adds up to a revolution in expressivity, one that promises to transform how we translate our experiences into audio. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Roblox's Global Head of Music John Vlassopulos talks to Dmitri about how audio is playing a key role in the "imagination time" of the wildly popular Roblox gaming and world building platform. He and the Roblox team see themselves as "firestarters," those who provide the basic ideas and code and then see what people create. As music performances port to new virtual settings, Vlassopulos shows us how in-platform concerts are just the beginning, as a community of young users and international developers turn to music to help build their experiences in the Roblox metaverse. Vlassopulos dives into the partnerships and connections Roblox is building with traditional music industry players, connecting them meaningfully to the platform's international youth audiences. He gives Music Tectonics listeners a sneak peek at the platform's big plans for 2021, which will see the roll out of a range of intriguing music-related initiatives and directions. They are designed to inspire artists and their teams, labels, and live music brands to get creative and imagine music worlds beyond real-life models. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Scott Fetters, the CEO of incubator and media/tech makerspace 2112, talks about the thrill of uniting a wide swath of Chicago's creative minds and startup stars under one roof--and how COVID helped them find new possibilities and partners. What started as a rehearsal space has turned into a media and culture production powerhouse, uniting fragmented industries, serving small businesses, and growing the region's creative sector. It launched a standalone educational initiative, the Center for Creative Entrepreneurship. It's created a workforce development arm. It's played a role in nurturing music and entertainment tech startups like Reverb, MDIIO, and Cameo. Attracting and cross-pollinating talent, ideas, and resources, 2112 hopes its model can serve other cities and regions around the world. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

The pandemic has accelerated everything tech by three years. On this episode, music tech veteran and CEO Darryl Ballantyne of LyricFind scans the horizon with host Dmitri Vietze on all things music tech. The two tackle music tech investment, borderless music engagement, monetizing fandom, livestreaming, mixed reality, fitness, and more; all themes that will be explored at the 2020 Music tectonics Conference online. We wrap up by asking what other verticals Darryl is keeping an eye on and what he hopes to get out of this year's conference. Listen in to expand your thoughts on where things are in music tech and where they are going. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Now that there are so many paths to music, it can be overwhelming for artists, labels, and managers to bring everything back together, On this podcast Linkfire's Lars Ettrup and Andrea Arcari put forth a vision for how artists and their teams can get in front of the dispersal of their connection to fans while still helping music streaming services attract ears and increase listeners. Plus find out what topic they will be addressing in their Music Tectonics Conference presentations and what they are hoping to get out of being at this year's online conference. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

What has been emerging in music listening since the lockdown? How are music services weaving together streaming, radio, news, podcasts and ads in the emerging streaming marketplace? Super Hi-Fi's Zack Zalon is back as we dissect possible paths the listening experience can take. He echoes Daniel Ek's statement that radio's $18 billion in ad revenue globally is there for the taking by the music services that fight for it the hardest. We talk about what future interactive ads might sound like, plus get Zalon's take on other Music Tectonics Conference themes including 7-second music clips in social video, the endurance of live-streaming after the pandemic, and the future of mixed reality. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!