

Music Tectonics
Rock Paper Scissors, Inc. PR firm
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
Episodes
Mentioned books
Mar 4, 2021 • 47min
Livestreaming Trailblazer: John Petrocelli of Bulldog DM
What do Prince, Justin Bieber, and Pepsi have in common? They all turn to John Petrocelli for amazing livestream concerts. When livestreaming boomed in 2020, the Bulldog DM founder already had 20 years of experience. John sits down with host Dmitri Vietze to dig into Bulldog DM's best practices for compelling, interactive livestream experiences for artists, brands, and the fans that love them. Find out how a transformative experience with Prince led John to found Bulldog DM a decade before livestreaming was cool. What's it like to watch your field grow from a handful of competitors to hundreds in the space of a year? What are new livestreaming companies missing? How do branded livestreams turn the traditional advertising-programming relationship on its head? Where does John see livestreamed performance going in the future? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Feb 25, 2021 • 34min
Authors and Artists in the New Audio Ecosystem with Joanna Penn
What happens when Amazon and Spotify's "Audio First" strategies bring music, audiobooks, and podcasts into one audiosphere? Our guide to this new landscape is author, podcaster, and literary entrepreneur Joanna Penn. Joanna takes host Tristra Newyear Yeager on a tour of the evolution of audio and authorship, and how a digital revolution is shaking up that world too. Find out how the streaming economy affects indie authors and indie musicians in similar ways, and how they both need to adapt. What near future tech will help reader/listeners find the content they want from the voices that matter to them? Will AI steal authors' and narrators' jobs? When boundaries between music, audiobooks and podcasts blur, what creative collaborations will arise? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Feb 18, 2021 • 33min
How "Unmixing" Will Shape the Future of Music with Audionamix
When tech tools let you play with a song's component stems, the soundtrack of your life is no longer passive. In this episode, learn how Audionamix's AI-powered source separation tools unbake the musical cake, pulling out crystal clear individual tracks long after the original multitrack recordings have disappeared. Ellie McNeil and Cory Sims of Audionamix sit down with Tristra Newyear Yeager to explore the evolution of audio isolation. They cover everything from the rise of karaoke in the 1970s, Audionamix's role removing the roar of vuvuzelas from World Cup footage in 2010, their growth as the global leader in audio source separation, and the future when interactivity will be the norm. How do high quality stems unlock new revenue streams, both for new releases and back catalogue? What happens when fans get to look under the hood at what makes songs great? How should licensing change to support new uses of stems in games, user-generated video, education, and more? Listen for a chance to talk back and win one of host Dmitri Vietze's favorite books! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Feb 11, 2021 • 54min
The Evolving Business of Hip-hop with Trapital's Dan Runcie
Dan Runcie's Trapital Media gives the business of hip-hop the rigorous coverage and in-depth analysis that it deserves. This week, Dan gives host Dmitri Vietze a picture of the state of hip-hop as a culture, a musical genre, and an influential business ethos— and how it's evolving faster than ever. Find out why emerging hip-hop artists are so focused on creating their own lane and owning their careers, whether they sign to a label or choose the DIY path. Dan shares Trapital highlights, from an early essay on J. Cole's superfan strategy to podcast interviews with the people behind the business. Get Dan's viewpoint on the major music tech trends, like the rise of NFTs and the major label acquisitions that are shaking up the landscape. Dan looks ahead to future developments he's excited to see in livestreaming and building a more equitable music industry. Listen for the first "Big Question" winner and a chance to Ask Dan Runcie Anything! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Feb 4, 2021 • 41min
A&R in the Age of Data with Travis Rosenblatt of Meddling
In the age of data, A&R is no longer a Dark Art. Find out how music industry veteran Travis Rosenblatt created Meddling to deliver indispensable data and tools, so the label executives who spot new musical talent aren't operating on gut instinct alone. Travis gives occasional host Tristra Newyear Yeager his expert view on the shifting power dynamics between artists and labels, the pitfalls of betting on TikTok success, and where the new tastemakers are. Learn how Travis turned his own career obstacles into opportunities, and why operating Meddling as a "solopreneur" is the only option. Plus, get a peek at how Travis's next project, Signal, is poised to streamline the rickety Rube Goldberg machine that is royalty collection, so rightsholders are first in line to get the money they're owed. Listen for a chance to talk back and win one of host Dmitri Vietze's favorite books! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Jan 28, 2021 • 46min
Engineering Audio Experiences with Bose's Matthew Neutra
Matthew Neutra, Lead Experience Engineer at Bose, tells host Dmitri Vietze about the audio company's focus on delivering musical experiences and solving human problems. Find out how their philosophy has kept them at the front line of audio innovation as music listening has evolved, from speakers, to headphones, to earbuds, and beyond. Hear the origin story of founder Amar Bose's pioneering noise cancelling headphones, and how the company's recent innovation, Frames audio sunglasses, succeeds where other wearables failed. Why do Bose engineers like to see the "trout look" on product testers' faces? What audio innovations are expanding during the COVID-19 pandemic? Matthew shares his vision for the future of user interfaces, and why audio-only experiences will have an edge against XR that focuses on visuals. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Jan 21, 2021 • 53min
How HIFI helps artists achieve financial independence
How do artists and songwriters navigate music industry revenue streams and royalty payouts to achieve financial independence? Damian Manning, founder and CEO of HIFI, explains how his company brings tech innovation to business management for the music industry. Find out how HIFI's Royalties Dashboard puts income data from many sources into one view, so artists and their teams can make smart financial decisions and chase down problems. Why is HIFI committed to a membership services model that provides education and a supportive community as well as financial tools and products? What are the costs and benefits of remaining staunchly independent? Get a sneak peek at HIFI's upcoming product Cash Flow, which lets artists turn the ebbs and flows of their earnings into a stable salary. How did Damian's past experiences at MTV and Echospin in the early days of the digital revolution shape HIFI's development, and what trends does he see shaping 2021? Listen for a chance to talk back and win one of host Dmitri Vietze's fave books! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Jan 14, 2021 • 1h 3min
The Year That Accelerated Everything: Music Tech in 2020
Music Tech strategist and writer Tristra Newyear Yeager joins host Dmitri Vietze to dig into the highs and lows of the most tumultuous year for the music industry in decades. How did the pandemic accelerate the adoption of new technologies for professional artists, music consumers, and the growing number of creators who fall somewhere in between? Will 2020's lessons on scarcity and abundance change the way music is made, released, and promoted? What will future virtual concerts look and feel like? Why so many IPOs and DPOs in the music biz in 2020? Who is poised to cut the Gordian knot of music licensing that stymies so many rising tech companies that augment their products with music? Which trends are getting Dmitri and Tristra most excited for 2021? Listen for a chance to talk back and win one of Dmitri's fave books! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and join our community at app.musictectonics.com.
Dec 17, 2020 • 44min
The Power of Direct-to-Fan Sales with Single Music's Tommy Stalknecht
Ecommerce platforms just aren't built for the music, merch, and tickets artists and their teams have to sell. Find out how Single Music solves their problems by making direct-to-fan music tools for the popular, powerful Shopify platform. Founder & CEO Tommy Stalknecht tells how the company builds feature sets and thrives in Shopify's app-based ecosystem, letting artists sell (and bundle) digital and physical music, merch, and tickets. Learn about how Single added tools early in the pandemic for artists pivoting from live concerts to live streaming. How are artists moving the merch they were planning to take on tour in 2020? Why is Direct-to-consumer selling so important? What trends does Tommy see in DTC marketing, How will livestreaming coexist with in-person events in the future- and what does that mean for artists' revenue streams? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Dec 10, 2020 • 44min
Monetizing Fandom: Cameo's Mat Devine on connecting artists and fans
You've seen the viral videos of celebrities like Snoop Dogg and Mark McGrath wishing happy birthday to their fans, now dig into how Cameo is innovating the monetization of fandom. Mat Devine, head of Music Partnerships at Cameo, sits down with host Dmitri Vietze to explore how fans and artists are connecting on Cameo. Learn how the platform makes its magic: fans get memorable video shoutouts and support their favorite celebs, while artists get to connect with their listeners and generate revenue- even when touring is on hold due to the pandemic. Find out how Mat's music career helps him connect with both sides of the Cameo equation, and what fandom monetization problems he thinks the music industry ought to solve next. Which music genres have already taken off on Cameo, and what sets successful Cameo celebs apart? How much would you have to pay to get a personal video message from your favorite artist? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!


