

Music Tectonics
Rock Paper Scissors, Inc. PR firm
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
Episodes
Mentioned books
May 6, 2021 • 30min
Music and the Mind: Dr Psyche Loui on the Neuroscience of Creativity
Have you ever had chills listening to a song that really resonated with you? In this episode, Tristra Newyear Yeager sits down with Dr. Psyche Loui to explore what the heck is happening in our brains when we listen to music. What technology are scientists using to navigate the unique intersection between psychology, neuroscience, and music? Find out how fine tuning atmospheric music can enhance certain brain frequencies and trigger specific brain activity, such as sustained attention. Discover how the latest tech advancements in connected brain listening have helped improve working memory in elderly patients. How will a more complete understanding of our neurological response to music influence the music content created? Will we be tuning into Spotify playlists of brain based compositions in the near future? Listen to find out! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Apr 29, 2021 • 25min
300 Billion Views: Vevo's J.P. Evangelista on the Power of Music Video
From MTV to the dawn of Youtube, music videos have become an essential medium for artists to promote their music and invite fans into immersive experiences of music, dance, fashion, and more. In this episode, J.P. Evangelista joins Tristra Newyear Yeager to discuss how Vevo, the world's largest music video network, continues to bring premium value to music music videos as a medium as consumer habits and devices evolve. Learn how Vevo is maximizing the full commercial and promotional value of music videos, while leading the way with the latest music industry trends. Find out how connected TVs are changing the way we experience music video content, and how Vevo's new Moods use AI sentiment analysis to enhance those experiences. Get J.P.'s thoughts on the tricky nature of curation algorithms and his predictions for the future. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Apr 22, 2021 • 29min
Songwriting in the New Millennium with Rocket Songs
Songwriting is the heart of the music production process and with the soaring demand for music content, there's never been more opportunity for songwriters. John Cesario (JC) and Jonathan Stone join Tristra Newyear Yeager to discuss how Rocket Songs has cultivated the first global marketplace for songwriters to license their work directly to artists. Find out how Rocket Songs is finding new ways to virtually recreate the songwriting experience while connecting artists and songwriters from around the world. John and Jonathan delve into the biggest challenges facing songwriters and explore the most effective methods for monetizing your catalog. How will the expansion of automated sample licenses and virtual collab sessions empower today's songwriters? Find out on this week's episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Apr 15, 2021 • 35min
How Beatchain Beats the System with Ben and Luke Mendoza
Today's artists wear many hats from manager to social media marketer to advertiser and more: Beatchain is giving them the data science and digital marketing tools they need to succeed all in one place. Discover how Beatchain is actively and continuously reacting to the market space to determine what tools artists really need to reach their fans and make sales. Find out how state of the art tools such as Fanbuilder, Insights Overview, and Hypelinks allow artists to more efficiently gather relevant data to make informed marketing decisions and more effectively convey their narrative. Get Luke and Ben's unfiltered take on how top social media and discovery platforms such as Instagram and Spotify are falling short of artists needs. What kind of content is getting the most engagement and how does genre influence the way artists interact with their fans. Find out this and more on this week's episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Apr 8, 2021 • 31min
Turning the Tables with Jocelynn Pryor from AMPED
Dust off your record players, because it's time to talk vinyl—and CDs and cassettes! The pandemic has brought challenges across the music industry for retailers, manufacturers, and distributors of physical music formats, but AMPED hasn't missed a beat! Irregular host Tristra Newyear Yeager sits down with Jocelynn Pryor to discuss how AMPED is connecting independent artists and local retailers with effective ecommerce networks and distribution strategies, including production of collectible variants, to meet the current growing demand. Jocelynn explores how the cultural shift to items of nostalgia and tangible engagement during lockdown have influenced the recent explosion of vinyl. Will we be listening to sea shanties on vinyl soon? Find out on this week's episode. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Apr 1, 2021 • 46min
Streamlining Sync Licensing with Kirt Debique from Syncfloor
Music has permeated nearly every aspect of our lives from ads to fitness to social media, made possible through the use of sync licenses. Syncfloor is making it easier than ever to navigate the world of sync licensing. In this episode, CEO/CTO Kirt Debique explores how Syncfloor is streamlining commercial sync licensing with Syncstores, a Shopify-like platform that lets artists license their tracks for sync as easily as they sell merch. Find out how Syncfloor is making it easier than ever to sift through their vast collections of music with natural language music search and sentiment analysis. Learn how the exponential increase in music use through podcasts, content marketing, and platforms like Clubhouse are changing the way businesses interact with music. How can comprehensive music integration convey a commercial narrative? Listen for a chance to talk back and win one of host Dmitri Vietze's favorite books! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Mar 25, 2021 • 43min
Sound, Music, And Design: Teenage Engineering's David Möllerstedt
Make music with the actual sounds from retro 8-bit games, or sample FM radio to add local flavor to your beats. Swedish design and technology company Teenage Engineering packs off-the-wall features like these into portable, powerful gear for music making and listening that looks and feels good. In this episode, Co-founder /VP David Möllerstedt explores Teenage Engineering's origin story and the inspiration behind the playful things they make: tiny, inexpensive Pocket Operators, the candy-like, highly functional OP-1 synthesizer, wild collaborations with Cheap Monday, IKEA, and Baidu, and more. Dig into the design philosophy that makes Teenage Engineering's products attractive, innovative, and functional. What makes Stockholm such a creative hub for music gear and software? Which up and coming innovations are getting David excited for the future of music making? Listen for a chance to talk back and win one of host Dmitri Vietze's favorite books! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Mar 18, 2021 • 37min
What a Fan Wants: Fave founder Jacquelle Horton
What are music industry solutions for monetizing fandom missing about the true power of fans? Jacquelle Amankonah Horton, founder of Fave, sits down with host, Tristra Newyear Yeager, to explore the wild world of fandom. Jacquelle discusses the inspiration for Fave, her own personal experience as a diehard fan, and the ever-evolving definition of what it means to be a fan. Discover how Fave, one of Techstars Music's 2021 class of startups is creating the "Etsy of fandom" by integrating fans into the creative process. Find out what happens when fans engage with each other, the art itself, and the artist. Get Jacquelle's take on what it means to truly tap into fandom's creativity and passion as an artist, and the importance of cultivating fan communities. Listen for a chance to talk back and win one of host Dmitri Vietze's favorite books!

Mar 15, 2021 • 4min
SXSW Special
Special episode: We're sponsoring a Music Tech Meetup at SXSW 2021 Online, this Wednesday March 17! Plus, host Dmitri Vietze invites you to more virtual venue hopping events March 18-20. Explore eclectic online environments via 3D avatar, video chat, and voice. Mix and mingle with music and tech's brightest minds at fun, spontaneous meetups. We're teaming up with LyricFind, Strat Americas, Super Hi-Fi, and Coffee Shift to recapture the secret-back-door vibe of venue-hopping at Keep Music Tech Weird Week! RSVP at MusicTectonics.com. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Mar 11, 2021 • 37min
$424 Million in Royalties: What the MLC means for the Music Business
You probably heard that the Mechanical Licensing Collective (The MLC) received $424 million in historical unmatched royalties from music streaming services. In this interview with MLC CEO Kris Ahrend, we find out where that money came from, who it is going to be paid out to, and when. What will the time frame be for additional collections and payouts moving forward? Get an inside look at this historic moment of unlocking a significant amount of revenue for publishers, administrators, and self-published songwriters. This is the big outcome from the highly fought-for Music Modernization Act and demonstrates that legislation is starting to catch up with the digital music industry. Listen in for a highly accessible explanation of what is happening with the MLC and mechanical royalties. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!


