Music Tectonics

Musicians are suffering and venues have closed. Rishon Blumberg of Brick Wall Management explores how artists are adapting to stay afloat during this global pandemic and navigate a world without touring. From Instagram livestreams to drive-in theater style concerts, what's working to fill the gaps? How are live albums and concert merch changing in the time of livestreaming? Artists are using this time to write and record loads of new material- but who's to blame if their streaming payouts amount to pennies? Where does Rishon fall on Daniel Ek's controversial statement on releasing new music constantly? How are top tech talents like rock stars? Find out how Rishon translated his artist management experience into 10x Management, the first tech talent agency. His new book with co-founder Michael Solomon explores how to get the tenfold value that top talent can provide, and become a little more 10x yourself. "Game Changer: How to be 10x in the Talent Economy" is out 9/22/2020. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Video gaming platforms have become essential lockdown music festival venues even as new livestreaming platforms keep coming out of the woodwork. Find out what makes popular games and virtual concerts such a great match from Alex Perrien, CEO of Genesis, the leading provider of virtual events on the Minecraft platform. Alex discusses how his company creates unique event experiences, from the Blockeley festival on a virtual college campus to a DJ stage in the center of a volcano spewing lava. How has Genesis transformed the experience of music in Minecraft in just a few months? What does it take to plan, design, and monetize a Minecraft festival? Listen as host Dmitri Vietze explores what the remote world of festival experiences will look like during and after the pandemic as the world shifts to a new normal. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

You'll get more than you bargain for in this episode, when BPI's Casandra Strauss moves from giving an overview of the Music & Tech Springboard Programme to providing a compelling list of categories that music tech companies can help solve in the music industry from A&R to music discovery among casual listeners. Think of British Phonographic Industry (BPI) as the UK equivalent of RIAA. Think of Strauss as an up and coming thought leader in music tech! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

From panda-cams at the zoo to live acoustic guitar sets from the bathroom, OnNow.TV is a one-stop shop for all things livestream. Hear how Co-founder Matthew Addell's decades of experience in digital music led to creating the world's largest index of global live streamed events- in just a few weeks. Adell explains how the OnNow.TV platform helps viewers discover livestream events of all kinds happening around the world, while doubling streamers' audiences. Matthew digs into how OnNow.TV removes friction from the fragmented livestreaming landscape, brings people together remotely, and lets streamers own their data. How does he see the livestreaming market maturing even after the pandemic? Who will be the Justin Bieber of livestreaming content? How is the crochet industry like the music industry? What unlikely music tech developments is Adell excited by? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Releasing and marketing music today generates tons of data. How do you make sense of all those Spotify streams, YouTube views, TikTok videos, Shazam searches, even Wikipedia pageviews? Chartmetric CEO Sung Cho explains how his company processes and visualizes publicly available data on 2.5 million artists to put all those numbers in context. Find out how Chartmetric helps artists, managers, indie labels, even A&R track the success of new music, surface trends before they're even a thing, and focus their energy on what works. What does it take for a track to go viral on TikTok, and why is it such a powerful music discovery platform? What's the deal with paid playlist promotion? How does Chartmetric track songs through "playlist journeys?" Find out why Chartmetric is a passion project for Sung after honing his data analytics expertise in mobile games and SaaS. Questions? Join Sung for an "Ask Me Anything" on Friday, 7/17 at 12pm PT / 3pm ET in the Music Tectonics App, a new social network for the Music Tech community. Find out more about Friday's Music Tech AMArama and get the app at www.MusicTectonics.com/community The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Pandemic lockdowns revolutionized how people consume music overnight. After gathering and analysing the resulting data, Mark Mulligan of MIDiA Research offers his insights and predictions for the future of streaming, live events, and the unexpected blooming of new use cases for music. How have music fans' need states changed, and how does the industry need to change to meet them? How will live streaming have to mature to become a significant revenue generator? Will the coming recession result in bouncebacks or carve outs? What can music tech companies do now to weather these seismic shifts? Find out from Mark in a presentation recorded at our Isolate or Innovate forum. You don't want to miss Mark Mulligan's illuminating infographics. Find his slide deck in the Music Tectonics community app: https://app.musictectonics.com/ The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

For musicians in lockdown, trying to jam with friends or teach lessons on a videoconferencing app like Zoom or Skype is like putting toothpaste back in the tube: it's just not built for that. Find out how JamKazam was built for musicians to play together in real time from CEO David Wilson. Host Dmitri asks what makes JamKazam so different from those videocallling apps? How does JamKazam deal with the latency issues that make synchronous collaboration challenging? Learn how Wilson's experience with a videogame streaming startup, a passion for music, and a yearning to jam with his brother on the other side of the country inspired him to found JamKazam. Long before COVID-19, JamKazam helped bands stay together even when members moved away. Find out how JamKazam is saving the sanity of many more musicians sheltering at home, especially with a new live broadcasting feature that lets them earn tips and ticket revenue. Learn about JamKazam's tools that remove the friction from playing music online for professionals, amateurs, teachers alike- before, during, and after self-isolation. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Now that everyone has posted their black box on Instagram, now that large music and tech companies cut their $150 million checks, what anti-racism efforts will endure in music tech? Hear from leaders who were working to bring Black people into positions of creativity and leadership long before the murder of George Floyd: Tarik Moody (Radio Milwaukee & 88Nine Labs), Keisha Howard (Sugar Gamers), and Arabian Prince (Inov8 Next Open Labs, Covitech, and founding member of N.W.A.). They tell tough truths about the responsibility of music, gaming, tech industries that have profited from Black creators and Black consumers without compensation, acknowledgment, or representation in the seats of power. What steps should music tech companies take now to create access for Black youth and Black leaders? Which music industry actions are likely to move the needle, and which ones are just about optics? Where do we go from here? Recorded at one of our online music tech meetups, this amazing conversation is too important to keep to ourselves. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

When Jovanka Von Wilsdorf wrote songs for a virtual pop star, she found herself falling in love with humans again. The spaces between art and tech, human and artificial intelligence, is where the Berlin-based songwriter, artist profiler, and speaker feels at home. Jovanka tells irregular host Tristra Newyear Yeager how she got there, from touring and recording with her band Quarks, to writing hit songs for top artists, to distilling AI research into stories that reach musicians. Jovanka discusses the upcoming DIANA AI songwriting competition she founded and explores the AI-powered musicmaking tools that get her most excited. What do artist-facing AI music startups get wrong about the creative process? What do they get right? NOTE: The audio quality is rough (thanks to work from home conditions and transatlantic connections), but the conversation quality is high. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Charts aren't just about bragging rights for Stephen Blackwell, Alpha Data president. Charts rank top songs to bring people together, forge chart-topping hits into cultural touchstones, and point the way the culture as a whole is moving. Formerly known as BuzzAngle, Alpha Data analyzes over 50 billion streams from more than 50 DSPs daily to provide insights to the music industry and power Rolling Stone's authoritative charts. Stephen explains how Alpha Data transforms a trillion data combinations into stack-ranked lists of dissimilar consumption types. Find out why the company shares its methodology openly and transparently, down to the last equation. His years weathering the ups and downs of internet media in leadership roles at Death and Taxes, Spin Media, and Prometheus (when it was home to Billboard and THR), give Stephen insight and wisdom to share with media professionals facing an uncertain future. Why are quarantine listening habits so different? What global listening trends are on the horizon? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!