

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Aug 30, 2022 • 46min
Harry Spaight - Selling With Dignity
Harry Spaight joins the LinkedIn Sherpa Bob Woods to talk about how people can be dignified with their sales approach and get out of that ABC, or always be closing, mentality.
Listen as they discuss whether artificial intelligence can bring dignity to sales and what its role would be in the near future.
They also touch on the importance of prioritizing the results and not the metrics, because that’s where the real value in business is.
Visit Harry’s website at http://harryspaight.com/ to know more about what he does.
You can also reach out to him via email or connect with him on LinkedIn and on Twitter.

Aug 25, 2022 • 17min
Permission-Based Selling on LinkedIn
Our beloved hosts Brynne Tillman and Bob Woods are back together to delve into permission-based selling. Listen as they share with the audience why it’s an elevated way of initiating more sales conversations.
Stay tuned as they answer various questions from the audience, such as whether it’s okay to use permission-based selling when you’re reaching out for the first time.
Hear them discuss tactics on social selling and a particular study they conducted about the effectiveness of having a permission-based sales approach.

Aug 24, 2022 • 24min
John Stopper - The Future of Sales is Social
Northstar8 CEO John Stopper has joined The LinkedIn Whisperer Brynne Tillman in an episode about enterprise sales and why according to John, sales leaders have the toughest job in all business.
Listen as he explains the trap that sales leaders fall into, which using multiple sales tools but not focusing enough on sales training and sales strategy.
Visit John’s website at http://northstar8.comn or send him a message via email: jstopper@northstar8.com.
You can reach out to John on LinkedIn and on Twitter.

Aug 18, 2022 • 18min
Engaging With Other People's Content on LinkedIn
The one and only LinkedIn Whisperer Brynne Tillman is back again with the LinkedIn Sherpa Bob Woods to teach you the right way of engaging with other people’s content and how this can be a great way to amplify your own voice and reach folks you may not have access to in your own posts.
Discover the ability to get more in front of the right people simply by finding and engaging with the right people's content, and the commenters of those content.

Aug 16, 2022 • 26min
Blair Dunkley - “Igniting the Buyer Conversation”
Visit Nikki’s ReWiringTheMind or get a 30 minutes free call with him, here.You can also connect with him on LinkedIn or visit his website.

Aug 11, 2022 • 29min
Are Personal Posts on LinkedIn Appropriate?
Our hosts Brynne and Bob tackle a highly relevant topic on the “Facebookification” of Linkedin and whether it’s a good thing.
Listen as they try to navigate through the tricky conversation of what content to share or not to share on LinkedIn. Find out whether you’re one of those people who tend to overshare and what you can do to ensure you’re only posting what’s beneficial to your professional goals.
Learn to find the right balance between oversharing and being overly professional, which are both equally troublesome. Let Brynne and Bob explain the impact of sharing both personal and professional content and how it affects engagement.

Aug 9, 2022 • 24min
Nikki Rausch - Relationship First, Rapport Always
Clubhouse: https://www.clubhouse.com/ The Selling Staircase: https://www.amazon.com/Selling-Staircase-Mastering-Art-Relationship/dp/1072698781 Free gift from Nikki: https://yoursalesmaven.com/social

Aug 4, 2022 • 18min
Use LinkedIn Events to Attract Prospects
Our hosts Brynne Tillman and Bob Woods are back to discuss LinkedIn Events and how they work. Find out why you should be using this special feature to fill the top of your sales funnel with qualified prospects who are excited to talk to you.
Let Brynne and Bob walk you through the steps of creating your own event and discover ways you can market it on LinkedIn.

Aug 3, 2022 • 38min
Brent Adamson - It’s Not What You Sell, It’s How You Sell
Harvard Business Review Sensemaking for Sales https://hbr.org/2022/01/sensemaking-for-sales The Challenger Bookshttps://www.challengerinc.com/the-challenger-books/ The Go-Giver by Bob Burg

Jul 28, 2022 • 12min
LinkedIn's Providing Services Feature is Essential for Social Sellers
Our hosts Brynne Tillman and Bob Woods talk about the feature where you can do your Pitch! Exactly, you read that right. The Providing Services Feature. This feature was just recently rolled out for everyone which is essential for all salespeople and especially social sellers.
More excitingly, this feature has been upgraded so that you can now take in requests for your service and you can even reply with a proposal.
Listen and learn how you can leverage this feature and start receiving business proposals.


