Making Sales Social Podcast

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Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients. Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign. Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.

Social media consultant and LinkedIn strategist Gerry Moran joins the Social Sales Link team to share his social selling strategies and tips. Listen as he explains why for him, social selling is about trying to get on your prospect’s radar in the right way so you turn it into a warm call. He also stresses the importance of having a plan and documenting the process, to start with a simple framework. Tune in as Gerry tells Brynne about a common mistake that many salespeople make, which is not knowing when to use the right sales tool at the right time. There’s also what he calls the “drive time social,” which is something salespeople can refer to when they are trying to determine the best time to post, and “triggers,” which are somewhere between 33 and 40 or so, that sales professionals can use to start conversations with their prospects. Find out whether Gerry is part of those LinkedIn sales professionals who believe you should send a connection request with a message or without. Listen through to the very end to hear Gerry’s one tip to new social sellers and (spoiler alert!) it’s all about doing the work. You can send Gerry an email at gerry@marketingthink.com or follow him on Twitter. If you’re on Instagram, you may want to check out the other side of Gerry by following his account on beer and brewery.

The LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman walks listeners through establishing a productive daily routine on LinkedIn without feeling overwhelmed by all the features and tools that are readily available on the platform. Don’t miss out on this highly engaging discussion, where our hosts try to prevent sales professionals from being stuck doing random acts of social that does nothing for their sales goals. Learn what to do and not to do every day as well as how much time you should be spending on each task. Brynne and Bob will arm you with various tips and tricks you can apply to your daily LinkedIn activity to boost productivity, and eventually, get more sales conversations.

Go to JoeLinkedIn.com to reach out and connect with Joe on LinkedIn or http://joeapfelbaum.com/ for more information on what Joe does.You may also visit http://ajaxunion.com/ to learn more about his company.Follow him on Twitter and send him a tweet!

Our hosts Brynne Tillman and Bob Woods talk about the Recommendations feature on LinkedIn, which according to Bob, is often overlooked by LinkedIn users. Join them as they discuss the big advantages of having recommendations on your profile as well as how to start getting them from people in your network. Together, Brynne and Bob will go over the steps you need to take to get those valuable recommendations and also discuss tips and strategies for those instances where getting a recommendation is not an option.

You can reach out to Husam at li@husamjandal.com or connect with him on LinkedIn. You can also follow him on Twitter.

Our hosts Brynne Tillman and Bob Woods talk about five effective ways to use the LinkedIn mobile app for sales prospecting. Listen as they discuss helpful tips on how to maximize your utilization of various LinkedIn features from Cover Stories to Name Pronunciation and many more. You’ll also discover a feature that’s about to be rolled out that you can use for sales prospecting.

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The team at Social Sales Link tackles the philosophy and mindset behind something that all salespeople want — turning cold prospects into warm conversations. Listen as Brynne and Bob stress the importance of bringing value to earn the right to a conversation and detaching yourself from the sale. Discover why you don’t want to have “commission breath” and how it can affect your chances of getting that warm conversation. You’ll also learn why it pays to do everything in your own voice and other strategies you can implement.