Making Sales Social Podcast

Anthony Blatner, founder of Speedwork, breaks down how B2B SaaS companies are using LinkedIn thought leader ads to drive engagement, lower costs, and support social selling. Learn what content converts, how to target the right audience, and how sales and marketing can work together to turn boosted posts into real pipeline.

Dive into the pulse of LinkedIn's algorithm changes, fueled by Richard van der Blom's groundbreaking report. Uncover 20 game-changing tips distilled from analyzing 9,500 posts across 30 countries. Crack the code to algorithmic success and watch your content shine for your prospects!

What happens when sales, presales, and client success actually work as one team? In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with Art Fromm, founder of Team Sales Development and author of Making SEAMless Sales, to unpack why misalignment between sales and pre-sales quietly kills deals, and what high-performing teams do differently. Art shares how trust-based social selling fuels relationships before the first conversation, why the business close and technical close must work in tandem, and how collaboration across roles dramatically improves win rates, adoption, and long-term customer success. He also explains why sales shouldn’t end at the signature, how Client Success must be integrated earlier in the process, and how his Sales Opportunity Snapshot turns CRM from a reporting burden into a deal-winning asset.

Sales has never had more tools or felt more complicated. In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with Donald C. Kelly, The Sales Evangelist, to unpack why modern sellers are overcomplicating the process and how simplification leads to better habits, stronger conversations, and a real pipeline. Donald shares how bloated tech stacks, speed-driven outreach, and automation overload are hurting performance, and why focusing on meaningful conversations changes everything. From LinkedIn engagement strategies to embracing vulnerability, consistency, and learning from loss, this conversation is a masterclass in doing less, but doing it better. If you want to slow down your outreach, humanize your selling, and speed up your results, this episode is for you.

In almost every opportunity there are more. Beyond your first sales, continue conversations about your client's needs and lead them to additional solutions that add even more value.

On this episode of Making Sales Social, Brynne Tillman sits down with branding expert and keynote speaker Cher Jones, the creator of the Performance-Driven Personal Branding system. Cher shares how professionals, especially in tech and corporate environments, can turn credibility into influence, get recognized for their contributions, and build trust across teams and clients. They dive deep into why highly capable people often get overlooked, how to communicate your value without sounding boastful, and the difference between reputation and intentional branding. Cher breaks down her “value wrapping” framework, showing listeners how to present their expertise in context, connect with the right audience, and make every interaction a branding moment, whether in meetings, networking, or online. If you’ve ever wondered how to get invited to the right meetings, lead projects confidently, and be seen as a strategic partner rather than just an order taker, this episode is packed with actionable insights and mic-drop moments you won’t want to miss.

Are your first sales meetings falling flat? In this episode of Making Sales Social, Brynne Tillman sits down with globally recognized sales strategist and best-selling author Lee Salz to reveal why traditional discovery meetings fail, and how to transform them into client-centric consultations that build trust, create momentum, and deliver meaningful value. Lee, known as a sales contrarian, shares his proven strategies for: Shifting from egocentric discovery to meaningful, value-driven consultations Crafting first meetings that engage emotions and spark curiosity Creating “consultation cliffhangers” that leave prospects eager for the next step Turning your questions and insights into a roadmap that resonates with your buyers If you’re ready to stop pitching and start consulting, this episode is packed with mic-drop insights, practical frameworks, and actionable tips to elevate your first meeting—and your sales results. Resources mentioned in this episode: Lee’s book: The First Meeting Differentiator (firstmeetingbook.com) Download Lee’s “10 Ways to Provide Meaningful Value in First Meetings” at meaningfulvalue.com

Sales leaders, a new year calls for a new plan. In this episode, the team walks you through the 8 stages of rolling out a successful social selling program. Miss even one stage and adoption drops, execution slips, and revenue targets are missed. Our goal is to make sure that does not happen to your team.

In this episode of Making Sales Social, Brynne Tillman sits down with Jamie Crosbie, founder of Proactivate, TEDx speaker, and author, to explore how authentic connection, mindset, and purpose drive sales success. Jamie shares her revolutionary approach to recruiting top sales talent—moving beyond reactive hiring to proactively identify candidates who thrive on grit, curiosity, and growth. Learn how her behavioral interview methods, focus on mindset, and integration of AI transform traditional recruitment while helping leaders inspire peak performance in their teams. Whether you’re a sales leader, recruiter, or aspiring professional, this conversation uncovers actionable strategies to hire better, reduce turnover, and lead with impact.

A practical conversation on how to use LinkedIn as a daily relationship-building system instead of a content treadmill. Stan and Bob share a simple, repeatable daily plan that helps professionals earn trust, start real conversations, and build momentum without pitching, posting every day, or chasing algorithms. This episode focuses on what to do each day to make LinkedIn work as a revenue and referral engine in 2026.