Making SEAMless Sales Social: Aligning Sales, Presales, and Client Success for Higher Win Rates

What happens when sales, presales, and client success actually work as one team? In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with Art Fromm, founder of Team Sales Development and author of Making SEAMless Sales, to unpack why misalignment between sales and pre-sales quietly kills deals, and what high-performing teams do differently. Art shares how trust-based social selling fuels relationships before the first conversation, why the business close and technical close must work in tandem, and how collaboration across roles dramatically improves win rates, adoption, and long-term customer success. He also explains why sales shouldn’t end at the signature, how Client Success must be integrated earlier in the process, and how his Sales Opportunity Snapshot turns CRM from a reporting burden into a deal-winning asset.