Making Sales Social Podcast

This episode breaks down the practical actions that move the needle on LinkedIn, inspired by the 12 Days of LinkedIn framework. Brynne and Stan walk through simple, relationship-focused strategies that help professionals grow visibility, spark conversations, and create business opportunities without pitching or pushing. Listeners will learn how to strengthen their profile, share insights that resonate, engage meaningfully with their network, and turn social proximity into real introductions. Each tip is grounded in trust-based outreach and practical steps anyone can implement immediately. If you want more resources that help you show up with value and create conversations that convert, visit socialsaleslink.com/library.

What if the fastest path to revenue growth isn’t more activity, but better leadership? In this episode of Making Sales Social, Brynne Tillman is joined by Kelley Hippler, Chief Revenue Officer at Briefly Legal and former Chief Sales Officer at Forrester Research. With more than 20 years of global commercial leadership experience, and a track record of driving over 50% revenue growth, Kelley shares why people-centered leadership is the foundation of sustainable sales success. Together, Brynne and Kelley explore what it really means to make sales social in today’s AI-driven world, where technology can scale outreach, but can’t replace trust, rapport, and human connection. Kelley breaks down the difference between managing and coaching, why focusing on outcomes beats managing activity, and which KPIs actually matter if you want to build meaningful pipeline. They also dive into aligning sales and marketing around the full buyer journey, creating content that supports buyers before they ever raise their hand, and building resilient teams that can thrive through economic ups and downs. From celebrating wins to removing “sand from the gears,” this conversation is packed with practical insights for revenue leaders who want engaged teams, loyal customers, and long-term growth. If you’re a sales or revenue leader looking to reduce burnout, improve performance, and create a culture of ownership, this is an episode you’ll want to listen to more than once.

In this episode of Making Sales Social, host Brynne Tillman sits down with sales veteran and author Wes Schaeffer to unpack what’s really holding sales teams back in today’s AI-driven world. Wes challenges the obsession with speed, automation, and shortcuts, arguing that most sales problems don’t come from a lack of tools but from a lack of clear thinking, discipline, and human connection. Together, Brynne and Wes explore why doing things faster often creates more friction, how “busy work” hides poor strategy, and where AI and automation can actually support, not replace, real sales conversations. You’ll hear practical insights on: Why sales success comes from being smarter, not faster The danger of over-automating trust-based conversations How AI should support thinking, not replace it What most sales teams misunderstand about productivity and pipelines Why human curiosity and follow-up still outperform any tech stack If you’re using AI, CRMs, or automation in sales, and wondering why results haven’t improved, this episode will help you reset your approach and refocus on what truly moves deals forward.

Brynne and Stan explore the 8 Miracles of LinkedIn inspired by the themes of Hanukkah and the miracle of lights. This conversation highlights how small, consistent actions on LinkedIn can create meaningful visibility, stronger relationships, and opportunities that feel almost miraculous. Listeners will walk away with practical ways to build trust, show up with value, and create momentum one conversation at a time.

What happens when bold LinkedIn insights outgrow the feed? In this episode of Making Sales Social, Brynne Tillman sits down with Liam Dharmody to explore the evolution of thought leadership—from short-form social posts to deeper, long-form storytelling. Liam shares why he chose Substack as the next chapter of his personal brand journey, how The FOLD (Friends of Liam Dharmody) became a space to blend brand, business, and technology, and why authenticity is the real growth strategy in today’s noisy digital world. Together, they unpack how social selling should feel more like socializing, the power of letting your personality lead your content, and why long-form writing creates stronger connections, more meaningful relationships, and long-tail impact. Liam also dives into Substack’s unique ecosystem, its algorithmic approach to discovery, and how creators can build community without chasing hacks or trends. If you’re ready to move beyond surface-level content, show up as a whole human, and turn thought leadership into real opportunity, this conversation will change how you think about personal branding, storytelling, and making sales truly social.

In this episode of Making Sales Social, Brynne Tillman sits down with Jeff Kirchick, VP of Sales at Zorro and author of Authentic Selling: How to Use the Principles of Sales in Everyday Life, for a powerful conversation on what it truly means to sell with integrity in today’s AI-driven world. Jeff shares his perspective on why authenticity isn’t just a personal trait—it’s a strategic advantage. From building trust without formal sales methodologies to leading high-performing sales teams with vulnerability, empathy, and honesty, this episode explores how real relationships drive long-term success. You’ll hear insights on: What “making sales social” really means beyond social selling How authenticity builds trust with buyers, teams, and partners Leading sales teams without fear-based pressure or burnout Using AI to enhance human connection—not replace it Hiring, coaching, and developing salespeople for values-driven cultures Why detaching from outcomes creates better conversations and results This conversation is packed with practical leadership wisdom, real-world sales examples, and thought-provoking moments that challenge traditional sales thinking. If you’re a sales professional or leader navigating AI, automation, and growth, without losing the human touch, this episode is a must-listen.

In this episode of Making Sales Social, host Stan Robinson welcomes Joe Dwyer, Vice President of Sales at Dynatech Systems and a seasoned enterprise sales leader with more than 20 years of experience across Microsoft, Dynamics 365, and modern sales technology stacks. Joe shares a grounded, practical perspective on how social selling starts with relevance, strong connections, and clear alignment, not automation for automation’s sake. Together, Stan and Joe explore how digital sales transformation has evolved, why a clearly defined Ideal Customer Profile (ICP) is the foundation for every successful tech stack, and how AI tools like Copilot and ChatGPT can support faster research, better messaging, and more focused conversations when used intentionally. Joe also dives into the leadership challenges of AI adoption, the importance of cross-functional feedback loops between sales, marketing, delivery, and customer success, and why upskilling sellers must be a deliberate strategy, not an afterthought. If you’re a sales leader or seller navigating the “AI firehose” and looking for clarity, focus, and practical guidance on building relevance at scale, this conversation delivers insights you can act on right away.

As a social seller on LinkedIn, your goal is to start trust-based conversations with your target audience without being salesy. But what if your content is being consumed without engagement? We'll teach you 5 steps you can take to turn those spectators into engagers and build a loyal following on LinkedIn. Maximize your reach and start seeing real results.

In this episode of the Making Sales Social Podcast, host Stan Robinson Jr., Chief Coaching Officer at Social Sales Link, sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to unpack a modern, human-centered approach to social selling, leadership, and revenue growth. With over 20 years of experience leading high-performance go-to-market teams at companies like Salesforce, Slack, and LinkedIn, Bill shares why social selling starts with an intentional personal brand, how leaders can create mutually beneficial relationships with their networks, and why “showing up only when you need something” is the fastest way to lose trust. The conversation also dives deep into Mural’s research on the alignment gap, why sales, marketing, product, and customer success teams so often work in silos, how misalignment drives burnout and poor customer experiences, and what collaborative, visual selling can do to fix it. Bill explains how visual collaboration creates clarity, accelerates deal cycles, and helps teams move together toward shared outcomes.

In this episode of Making Sales Social, Brynne Tillman sits down with Marcus Smith, CEO of Cloud Trails, a Salesforce consultancy helping companies transform Salesforce from a stagnant database into a true revenue-generating engine. Marcus brings more than a decade of consulting experience along with a background in industrial and systems engineering. His specialty? Designing scalable, system-driven Salesforce environments that empower sales teams, streamline processes, and eliminate the chaos that keeps companies from realizing ROI on their Salesforce investment.