The Marketing Millennials

How does a food delivery app compete with behemoths like UberEats and Favor? Hint: It doesn’t try to. Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition. Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content. Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content! Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience. Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters. Guests: Tyler Denk, EJ White, and Daniel from Beehiiv00:00:06 - Beehive: The Ultimate Newsletter Platform 00:01:54 - The Elements of a Great Newsletter 00:04:34 - The Key to Growing Social Media Following: Content 00:06:44 - Overcoming the Challenges of Newsletters 00:07:34 - The Key to Good Newsletter Content 00:08:46 - Get Real-Time Feedback on Newsletters 00:10:01 - Utilize Existing Channels to Grow Your Newsletter 00:12:42 - Effective Growth Mechanisms for Newsletters 00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing 00:23:11 - Determining the Cost of Monetization for Newsletters 00:29:26 - Beehive Ranked Best Newsletter Platform 00:37:36 - The Marketing Hill Worth Dying On 00:41:37 - Boost Newsletter Growth with Effective Copywriting 00:44:34 - Where to Find Us on Social Media Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denkFollow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiiiFollow Daniel on LinkedIn: https://www.linkedin.com/in/danielberkFollow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for strategies to grow your social media following and build a thriving community for your brand? In this episode of The Marketing Millennials Podcast, Daniel sits down with Sophie, aka the Pretty Little Marketer, to discuss her strategies for simplifying social media while still growing your following and creating content that adds value to your audience. Daniel and Sophie also dig into the importance of building a lasting feeling with your audience, stealing inspiration, and why focusing on quality over quantity matters when it comes to your social media presence. 00:02:20 - From Social Media to Full-Time Marketer00:06:21 - Building a Community Around Shared Values00:17:00 - Tips for Growing a Social Media Community00:21:25 - Creating Lasting Value with Community Content00:23:55 - Simple Strategies for Social Media Growth00:32:30 - Why Marketers Should Steal CreativelyFollow Pretty Little Marketer: https://www.linkedin.com/in/prettylittlemarketerhttps://www.prettylittlemarketer.comFollow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-mu...Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.  Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results.Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.  Follow Kyle:LinkedIn: https://www.linkedin.com/in/kylelacy/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com  

TikTok strategist Savannah Sanchez shares tips for creating successful TikTok ads. Topics discussed include the impact of TikTok on Black Friday advertising, capturing attention with TikTok ads, designing effective ads, using fake podcast ads to boost brand visibility, easy editing tools for TikTok ads, proving TikTok's ROI to clients, and brands crushing it on TikTok. Tune in to learn valuable insights from one of the top experts in the field.

Elfried Samba, the mastermind behind Gym Shark's rise to 20 million followers, shares his unconventional marketing approach focused on authenticity and brand diversity. They discuss how the marketing landscape is evolving and why embracing imperfection is game-changing. Learn the secrets of building brand trust and delivering excellence. Discover the importance of expertise, diversity, and humor in marketing teams. Explore the correlation between strong beliefs, passion, and audience connections. Understand the significance of creating audience-focused content.

What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium? Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines. How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators? Tune in for that and much, much, more!Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Daniel Murray, founder of The Marketing Millennials, joins Jay Schwedelson on the 'Do This, NOT That' podcast. They discuss tactics for growing LinkedIn engagement, the best times to post on social media, and how often to repurpose content. Daniel also shares his thoughts on pickleball and his guilty TV pleasure.

Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t? Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen. Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm. Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform.  0:00 Intro/Background1:42 More Than a Passion9:20 Building a Personal Brand on TikTok16:23 Increasing Your SEO Friendliness21:43 Monetizing Your TikTok Channel31:30 A Marketing Hill to Die On Follow Jen: Website: https://jenonajetplane.com/start/Instagram: https://www.instagram.com/jenonajetplane Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials And if you haven’t already, don’t forget to check out my YouTube Channel here: https://www.youtube.com/@themarketingmillennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing. Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision. Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation.  0:00 Intro/Background1:19 Shiny Object Syndrome8:14 Back to Marketing Basics13:05 Onboarding New Clients15:00 Aligning Business with Social Media Sales20:08 Approaching Social Media in Hospitality 25:34 3 Things You Should Be Doing Right Now30:10 A Marketing Hill to Die On Follow Meg: Website: https://meg.socialInstagram: https://www.instagram.com/megcoffey/?hl=enLinkedIn: https://www.linkedin.com/in/megcoffey/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com