The Marketing Millennials

This week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news.They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power? Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/Newsletter:https://linktr.ee/gotomillionsFollow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com  

Jay Baer, an accomplished marketer with a proactive stance, discusses the necessity of speed in customer experience and marketing, the optimal approach to content generation, the significance of engaging in conversations with clients, and the substantial emphasis marketers should place on customer retention. They also explore the importance of relevancy in marketing and debunk the myth of shrinking attention spans. Additionally, they discuss the rise of TikTok in marketing and its opportunities for brand-consumer interactions.

A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy? Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates.In addition to discussing memes, Aidan and Daniel dive into managing multiple social media accounts, the battle between quantity and quality on social media, and the significance of authenticity in marketing.Tune in to this episode to gain valuable insights and learn how to effectively incorporate memes into your branding strategy. 00:00:07 A No-BS Marketing Podcast00:01:48 From Intern to Marketing Millennials Frontman00:04:32 Why Memes Are Great for Branding00:08:16 How to Make Memes00:09:54 The Millennial Mindset00:14:43 How To Manage Multiple Social Media Accounts00:23:41 How to Write Content Well (For Gen Zers)00:28:49 A Marketing Hill to Die On Follow Aidan: Twitter: https://www.twitter.com/branniganaidanLinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alix Earle partnership and the impact of creator-first brands, as well as a conference season sneak-peak. 00:01:03 - F1 Race Week / The Power of Content Marketing00:06:10 - Alix Earle and Benefit Partnership00:09:54 - Conference SeasonFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Ish Verduzco, the whiz behind a16z crypto's online prowess, shares social media strategy secrets, including setting goals, finding your brand's voice, and understanding your audience. They discuss the do's and don'ts of hopping onto a new platform and crafting viral posts. The importance of the algorithm and maintaining consistency in brand communication is highlighted.

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies.Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this episode, Daniel sits down with Snoop Dog, well-known musician and celebrity, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media.

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing. They discuss the misconceptions surrounding selling in the digital age and the importance of an organic foundation before investing in ads. Savannah also shares insights on organic advertising on TikTok and Instagram, and provides tips for creating an effective organic content strategy.

Shelley Pratt, the driving force behind Infiniti Media's communications, discusses the power of inquiry, data-driven decision making, leadership skills, standing out in a competitive market, and the impact of self-talk on marketing insights.

How does TV advertising differ from digital ads? In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work.Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play? Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.  0:00 Intro/Background4:57 Market and Out-of-Market Consumers8:53 Understanding Target Audience16:40 Short-Termism20:43 Metric Methodologies22:43 Testing Out TV Ads29:32 A Hill to Die On34:38 Why You Should Test Other Channels Follow Angela: Website: https://www.marketingarchitects.comLinkedIn: https://www.linkedin.com/in/angelamvoss/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com