The Marketing Millennials

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements. Plus, stay tuned for a special audience Q&A. Follow Ari:LinkedIn: https://www.linkedin.com/in/arimurray/Follow Mark:LinkedIn: https://www.linkedin.com/in/markpjung/Follow Anthony:LinkedIn: https://www.linkedin.com/in/akennada/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast. Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations. Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game!00:00:02 - CMO of Dash Hudson Shares Marketing Insights00:01:43 - Predicting Top Performing Content with AI00:10:36 - Using AI to Identify Trending Content00:15:01 - Using Vision AI to Optimize Content Marketing00:18:28 - Analyze Competitor Content for Success00:25:29 - The Importance of Relevancy in Marketing00:27:33 - How Marketers Get Attention and Stay Relevant00:30:17 - Connect with Kate Kenner Archibald, Marketing ExpertLearn More About Dash Hudson:Website: https://www.dashhudson.comFollow Kate: LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Former NFL player turned marketer, Charlie Grinnell, discusses the importance of understanding your audience and competitors when developing a marketing strategy. He highlights the value of holistic approaches and taking inspiration from both within and outside of your industry. Charlie also explores the power of transferring expectations in marketing and the role of data in informing strategies. Tune in to learn more about audience insights and the significance of studying competitors in marketing.

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands) and Tamara Grominisky (Founder of PMM Camper), as they discuss marketing topics like finding product-market fit, hiring marketing advisors, effective advertising strategies, and the importance of aligning goals within a company.

Are you interested in a career in Marketing Ops? In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization. This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts. 00:00:04 - Insights on Marketing Operations with Daryl00:00:32 - From Sales to Marketing Operations00:01:52 - The Art and Science of Marketing Operations00:05:47 - Why Marketing Ops is the Next Big Career00:07:33 - The Marketing Ops Maturity Model00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities00:21:20 - Improving Marketing Function with Marketing Ops00:26:57 - Solving Friction in Marketing Campaigns00:30:50 - Avoid Using Technology Just Because Buy “The Martech Handbook” on Amazon Follow Darrell: LinkedIn: https://www.linkedin.com/in/darrellalfonso/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Sarah Levinger discusses leveraging psychology biases in ads, including pricing psychology, emotional appeal, and social proof to boost sales. She explores the power of emotions and authority proof in advertising, emphasizing the importance of optimizing landing page buttons and using emotion to create compelling ads.

What’s the #1 way to market to millennials in the personal finance space? Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in marketing efforts. Douglas also shares insights into his current project, a newsletter called The Joint Account, which focuses on helping couples have better conversations about money. Plus, he reveals how being an internet personality has helped him stand out in the crowded online space. Tune in to gain valuable marketing tips and learn how to effectively reach and engage millennial audiences in the personal finance industry. 00:00:04 - Marketing to Millennials in Personal Finance00:03:53 - The Evolution of Millennials in Marketing00:07:58 - Millennials Striving for Wealth Accumulation00:10:25 - The Evolution of Marketing to Millennials00:16:22 - How to Stand Out in Personal Finance Marketing00:22:45 - Balancing Humor and Expertise in Finance00:28:28 - The Power of Memes in Marketing00:33:12 - Improve Your Finances as a Couple Follow Douglas: LinkedIn: https://www.linkedin.com/in/douglasboneparth/Website: www.bonefidewealth.com Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Want to learn how to create viral content and grow your audience on LinkedIn? Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content. Jack shares his best tips for writing satirically, explains the importance of authenticity in marketing, and unpacks the best ways to structure your posts for maximizing engagement on LinkedIn. Tune in to learn from Jack's unique approach and take your content game to the next level. 00:00:04 - Creating Funny LinkedIn Posts for Growth00:01:30 - Using LinkedIn for Effective Content Marketing00:06:23 - Organizing Notes for Fresh Writing Ideas00:09:40 - How to Structure LinkedIn Posts for Maximum Attention00:15:16 - Using LinkedIn to Drive Newsletter Subscribers00:19:50 - Mastering the Art of Satirical Writing00:23:35 - Creating Viral Social Media Content00:28:45 - The Power of Authentic Content Marketing00:32:46 - Learn Marketing Tips from Jack Reigns Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/Twitter: https://twitter.com/Jack_Raines Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.  00:00:05 - Co-founder of Lavender Talks Email Marketing and Community00:03:49 - Building a Community-Driven Tech Company00:05:31 - Building Community on LinkedIn: Tips and Tricks00:15:05 - Playing to Your Strength: The Key to Successful Events00:18:20 - Innovate Your Content with Familiarity00:26:47 - Standing Out in a Commodified Content Market00:33:39 - The Annoyance of Gated Content00:38:20 - Connect with Lavender on LinkedIn00:39:51 - How to Stand Out in Marketing Follow Will: LinkedIn: https://www.linkedin.com/in/williamallred/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does a food delivery app compete with behemoths like UberEats and Favor? Hint: It doesn’t try to. Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition. Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content. Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content! Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com