I Love Mortgage Brokering

In today’s episode Scott shares 5 tactics you can use to increase the quality of your Google Reviews. Scott will share how he used this framework in two conversations over the past week: Why being awesome is not enough: The best time to ask for a review, hint you are probably not doing it soon enough; How to make it super simple for clients; How to turn compliments into reviews To check out James Loewen’s Reviews For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering. To find out more about what Scott is doing at BRX Mortgage. Thanks again to our title sponsor Lendesk for making this show a reality. Visit lendesk.com/finmo Today, I’ll present an episode that's all about taking your Google reviews to the next level. Trust me, you don't want to miss out on the valuable insights I've packed into this one that will help you not only be excellent in your field but also ensure that your brilliance is recognized through glowing online testimonials. I'll walk you through the process of capturing those perfect moments of praise and encouraging satisfied clients to share their experiences. Additionally, I'll demonstrate how to craft responses that incorporate keywords to boost your search engine visibility. Key talking points from this episode: Setting the expectation for a review early in client interactions Capitalizing on moments of client praise by inviting them to write a review Responding to every review and incorporating keywords are recommended to improve SEO Prime times to ask for reviews like peak moments, such as after receiving approval or closing The use of specific numbers and details in reviews to increase believability and impact. How to make it easy for clients to leave reviews by providing them with a written template based on their compliments

In 2018 I launched a web series called "The $100 Million Dollar Journey" with my business partner Jewels Ferris. The goal was to go from $8 million a year in production to $100 million in 5 years. We shot 10 episodes and life got in the way and we didn’t have time to do an update show. In this episode Jewels and I talk about the lessons she learned along the way to funding $100 million. You can view the entire web series here. The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering. To find out more about what Scott is doing at BRX Mortgage. I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb Today, we have Jewels Ferris where she shares her story of her rise from $8 million to an incredible $100 million in revenue in just five years. In this episode, I dive deep into the strategies, team resilience, and technological advancements that have been pivotal in Jewels' journey of scaling her business and embracing a remote-work lifestyle that's transformed both her personal and professional life. Key talking points from this episode: The art of scaling up and the importance of letting go of micromanagement. Strategies for orchestrating client management and teamwork. Nurturing a supportive work culture and maintaining a positive mindset. The critical role of team management and its impact on client relationships. Balancing automated systems with personalized outreach in database marketing. The importance of heartfelt team care and strategic automation for maintaining business success.

Thinking of hiring? If you hire in the right order it will make you far more efficient. In this short 10 minute podcast Scott shares a framework he learned from Dan Martell’s Book, called. “The Replacement Ladder.” Scott will share with the 6 types of hires you need to make and the ideal order to make them. Check out Dan’s book, Buy Back Your Time, for more ideas on how to replace yourself in your mortgage business. For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering. To find out more about what Scott is doing at BRX Mortgage. I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb In this episode, I’ll be revealing the secrets from Dan Martell's game-changing book, "Buy Back Your Time," and how it specifically applies to the mortgage brokering industry. I’ll guide you through the steps to offload personal and administrative tasks to optimize your work-life balance and productivity. Plus, I'll discuss cutting-edge marketing tactics to attract and convert leads and the transformative decision to hire a dedicated sales professional. Key talking points from this episode: How offloading personal and administrative tasks can lead to better productivity and service standards The Replacement Ladder method, focusing on strategic hiring to enhance efficiency The importance of being a good leader and building a positive team culture. Creating a well-structured team enables brokers to maintain a successful business while enjoying more free time and a better quality of life. A dedicated sales professional is essential for brokers aiming to step back from daily operations How to scale a mortgage brokerage through strategic hiring and marketing techniques

Today, we're joined by Sarah Keller from Guild Mortgage who funds 200 mortgages a year working from a Van.  In this episode we will cover How did she break the news to her referral partners How she has continued to grow a referral based business even though she on the road most of the year Technology stack she is using If you want to get a cheat sheet I created from this episode: -> 200+ Mortgages From a Van Cheat Sheet For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering. To find out more about what Scott is doing at BRX Mortgage. The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb Explore the adventurous life of Sara Keller, a mortgage broker who’s redefining success by blending her passion for van life with her professional career. This episode unveils how Sara leverages technology, maintains client relationships, and cultivates a thriving referral-based business, all while living on the road. Get inspired by her story and discover how you too can embrace the freedom of remote work without compromising your ambitions in the mortgage industry. Key talking points from this episode: Sara uses an essential tech stack to maintain her business on the go, including the revolutionary impact of Starlink for reliable internet connectivity. The importance of nurturing professional relationships and building a strong referral network to keep her business thriving regardless of her physical location. Difficulties of van life, including the balance of work and travel and the challenges of maintaining vital professional relationships without a fixed address. How Sara’s being open about her lifestyle has led to admiration and unexpected support from her network. Sara’s communication tactics such as regular Thursday email updates and Monday phone calls.

In today’s episode Scott shares 3 questions he uses to help Top Producers identify and solve their biggest challenges.  Scott will share how he used this framework in two conversations over the past week:  $80 million a year producer and we talked about how to get his UW team to do the strategy calls $100 million dollar team who are currently swamped in files and their killer admin is still on Mat leave Follow Scott on Instagram Visit I Love Mortgage Brokering to find more podcasts Find out more about what Scott is building at Why BRX  Thanks again to our title sponsor Lendesk for making this show a reality.  Visit www.lendesk.com/finmo    In this episode 10-Minute Tactical podcast, I'm excited to share with you the art of managing high-performing mortgage broker teams. Learn the strategic prowess of question-based problem solving with insights on inspiring your team, maintaining workflow during staff changes, and refining processes for peak efficiency. I'll guide you through my conversations with top-tier mortgage brokers, and why it's crucial to keep an eye on team dynamics. Whether you're a seasoned broker or just starting out, this episode is packed with actionable advice to help you lead your team to success. Key talking points from this episode: Consequences of poor management, including high turnover and employee burnout. Refine processes, leverage technology, and align the workforce to overcome business challenges. The need to recognize different team roles, prevent role blurring. Understanding team dynamics and proactive hiring approach Preventing support staff from engaging in conflicting side projects.

Here's how Atif Muhammad - a mortgage broker based out of Regina, Saskatchewan - fills a room with 100+ realtors every year. He does what he calls a Superstar Summit and it is absolutely brilliant. He also shares how he uses automation in his business so he averages 45 minutes per file. One of his database marketing strategies is genius. In this episode, we will cover: How Atif fills a room every year with 100+ realtors and they do most of the work; How he only does 1 call with a client for about 45 minutes; His super simple marketing plan that helps him fund 120 mortgages a year; One database marketing idea I absolutely love and you will too. To connect with him, you can check out the links below: instagram.com/atifmortgages facebook.com/share/oqzXHvbrFCFcvJZa/?mibextid=eQY6cl atlasmortgagegroup.ca/ Follow me on social media! Instagram: instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb I'm thrilled to bring you an exclusive conversation with Atif Mohammed where we talk about an effective and surprisingly straightforward marketing strategy. We cover a range of topics, from securing venues to the delicate task of choosing speakers who resonate with real estate professionals. If you've been searching for that elusive piece of advice to propel your real estate business past the 100-deal mark annually, then this is the episode you can't afford to skip!   Key talking points from this episode: The benefits of owning your own business and the opportunities to expand beyond traditional banking limits. The significance of careful planning, from selecting speakers to marketing, Leveraging technology to uphold exceptional client service without being overwhelmed. The importance of a robust CRM system and automated video communication in maintaining client engagement during the mortgage process. How maintaining a disciplined schedule allows for both personal life balance and business success. Setting realistic goals and managing time effectively between daily operations and long-term business development.

In this episode, I am going to share with you what I learned from running a 30 day experiment with 32 brokers who made a total of 2,527 DMs and 2,388 phone calls. For the record, that is 125.6 DM’s and 1119.4 phone calls per business day. In this episode I will also cover… Asking for advice to get business Commenting to get valuable content To Sign Up For Battle Royale: Gameofphones.live The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb Follow me on social media! Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com Buckle up as we reveal the game-changing insights from our epic phone calls vs DMs Battle Royale, where the power of personal touch goes head-to-head with the efficiency of digital messaging. Our 32 brokers didn't hold back in this 30-day lead generation showdown, clocking in thousands of calls and DMs with some eye-opening results. Not only will you get the lowdown on which method triumphed, but I'm also spilling the beans on a couple of killer tactics that can supercharge your outreach game, whether you're a seasoned pro or just throwing your hat into the ring. Key talking points from this episode: Two tactics to enhance DM and phone call outreach for brokers. Networking strategies for realtors, using requests for advice to build a referral network. The power of social media comments as a powerful tool to start direct message conversations with potential clients.

In this episode we will cover: How she uses education to build a never-ending pipeline of referral partners; How she converts them from student to referral source; and How she uses a simple strategy when she meets them to build massive amounts of trust and rapport  To connect with Michelle Castle: https://www.instagram.com/themichellecastle https://www.facebook.com/mortgagesbymichellecastle https://www.linkedin.com/in/mortgagesbymichellecastle To Access the free presentation I mention use the link below: https://mybrokerpro.ca/brx-giveaway Follow me on social media! Instagram https://www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com The I Love Mortgage Brokering Show is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb Mortgage industry virtuoso Michelle Castle to unlock the secrets of fostering successful realtor relationships and boosting your mortgage business. Michelle shares the transformative impact of offering Continuing Education credits to realtors, a strategy that accounts for an astonishing 60 to 70 percent of her business. If you're ready to transform your mortgage outcomes and achieve success through realtor collaboration, tune in to this episode and be inspired to implement Michelle's strategies in your own career.   Key talking points from this episode: How innovative educational outreach and personalized CRM strategies underpin Michelle's success in the mortgage industry. Strategic event scheduling and content creation boost engagement and follow-up opportunities with realtors. Authenticity in building a brand within the real estate market and the power of one-on-one meetings and classes. How to enhance client interactions and maintain high levels of service using CRM tools like Salesforce and strategic scheduling The effectiveness of combining education with networking to build strong professional relationships.

How to Get a More Meetings With Realtors    In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.    In this episode Scott will cover: The #1 best way to handle last minute cancellations that will ensure you get a second meeting booked One tweak that improved our agents show up rate from 40% to 80% Two tactics for rapidly building rapport and breaking the ice   For more tactical videos that don’t make it into the episode follow Scott on IG.  https://www.instagram.com/scottpeckford/   I Love Mortgage Brokering: www.ilovemortgagebrokering.com   Find out more about BRX Mortgage: www.whybrx.com   The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb Ever felt like you're hitting a brick wall when trying to schedule meetings with real estate agents? You're not alone. In this must-listen installment, Scott reveals the transformative "Triangle for Trust" strategy that skyrocketed one agent's meeting attendance rates with real estate agents from a meager 40% to a stunning 80%. If you've ever struggled with no-shows or last-minute cancellations, you can't afford to miss this!   Key talking points from this episode: Common challenges mortgage brokers face like last-minute cancellations and securing second meetings. Leveraging insider information for introductions and adding value through thoughtful social media interactions. The power of strategic relationship building and pre-meeting engagement in the real estate industry. The Triangle of Trust which establish trust and open lines of communication

In this episode we will cover the following: He shares a framework he builds scripts and it’s pure gold He also shows the exact script and sequence for targeting and DMing luxury realtors The biggest reason successful LO’s fail to scale. . We get into some very tactical advice on this one… Including hiring and interviewing. This is an episode you are going to want to listen to more than once.    To connect with Amir Syed  you can check out the links below   The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb   Follow on instagram https://www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com   Two key things you need to fund $100+ million, scripting and scaling.. He shares a framework he builds scripts and it’s pure gold He also shows the exact script and sequence for targeting and DMing luxury realtors The biggest reason successful LO’s fail to scale. We get into some very tactical advice on this one… Including hiring and interviewing. This is an episode you are going to want to listen to more than once.   We will also cover: Effective communication skills in elevating one's income and professional growth. Strategies for hiring and interviewing, delegation, and leadership in the mortgage business. Scripting and framework for creating effective scripts and direct messages for luxury realtors Effective networking strategies, including the importance of genuine connections and strategic giving on social media. Emotional intelligence in engaging clients and building relationships with luxury realtors.   To connect with Amir Syed you can check out the links below: Linkedin: https://www.linkedin.com/in/amirsyed/ Website: https://www.growthonlycoaching.com/   The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb Follow on instagram: instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com