

Icons of Real Estate Podcast
Tomás Fonseca
Scale your real estate business with proven strategies from the world’s top producers. Icons of Real Estate delivers actionable insights for agents, brokers, and investors to grow their authority, expand their sphere of influence, and sell more houses. Stop guessing and start implementing real-world lead generation, marketing, and branding tactics used by the industry's most successful innovators.
Episodes
Mentioned books

Jul 5, 2022 • 22min
Terrence Murphy: From a NFL player to a Real Estate Entrepreneur - Episode 27
Episode 27: Terrence Murphy: From an NFL player to a Real Estate Entrepreneur
👨💼Guest Bio:
Terrence Murphy, former NFL player and currently CEO & Founder of the Terrence Murphy Companies. Of course,currently brokered by eXp Realty, Terrence has under his wings 6,000+ transactions closed and $1B+ brokered in total volume . Terrence is a podcast lover himself, he is the host of the Real Estate Entrepreneur Podcast and also a coach, motivated to help realtors & investors grow and scale their business to become real estate entrepreneurs.
🗣️Notable Quotes:
"If You join the right tribe, the right people, they're gonna force you to be better."
"You have to be a visionary or you have to join a tribe that has a visionary at the helm. Because if not, you will be navigating through life with no vision, you'll always be reacting, and you'll never be proactive. You'll never be innovative, you'll never change the game before other people do it. If you're always waiting for the market to hit it and do it and then you do it - you're always reacting."
"Every problem has a solution. You just need to be creative enough to find it."
📇Connecting with Terrence
Website: https://terrencemurphy.com/
Instagram: https://www.instagram.com/terrencerealtor/
LinkedIn: https://www.linkedin.com/in/murphyterrence/
Facebook: https://www.facebook.com/terrence.murphy.5458
🎙️Connecting with ✨Icons of Real Estate Podcast
YouTube: https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Jun 28, 2022 • 38min
How to Start Investing In Real Estate with Chris Bounds - Episode 26
Episode 26: How to Start Investing In Real Estate with Chris Bounds
👨💼Guest Bio: Chris Bounds is a real estate investor, Realtor, and Top 0.5% Growth Leader at eXp Realty. With his wife Jamie, he has used more than $18 million in private lender funds to flip over 200 houses. He is also GP in 384 multifamily units. Chris founded Invested Agents to show agents how to invest in real estate to increase their income, build wealth, and create a lifestyle they deserve.
🗣️Notable Quotes: "The agents that are just focused on the one-trick pony, the traditional way of putting on MLS, anyone can do that. What value are you really providing outside of customer service?"
📇Connecting with Chris:
Phone: 713-598-3828
Website: https://www.investedagents.com/
YouTube: https://www.youtube.com/channel/UC-DDIUFqEbV12Dpw8KH-thA
LinkedIn: https://www.linkedin.com/company/investedagents/
Instagram: https://www.instagram.com/investedagents/
🎙️Connecting with ✨Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Jun 21, 2022 • 41min
Present & Future of Commercial Real Estate with Stephanie Gilezan - Episode 25
Guest Bio:
Stephanie Gilezan is the Growth Manager at eXp Commercial, and Principal Broker of her own eXp team, The Gilezan Team. Stephanie has been a licensed broker her entire adult life with over 22 years of experience growing and managing real estate brokerages in commercial and residential real estate. Today we will go a bit more into detail about eXp Commercial and its amazing growth.
See more of Stephanie on https://www.crepowerhour.com/ on the 2nd and 4th Wednesday of every month and listen to the live show!
Notable Quotes:
“We went from doing 57 Million as a team, to 250 Million as a team, to 950 million as a team. And that's what this is about. About being able to duplicate yourself”
Connecting with the Stephanie:
Website: https://www.thegilezanteam.com/
Instagram: https://www.instagram.com/gilezanteam_exprealty
LinkedIn: https://www.linkedin.com/in/stephanie-gilezan
Facebook: https://www.facebook.com/stephaniegilezan
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Jun 14, 2022 • 44min
How to Generate Real Estate Leads from Youtube with Connor Steinbrook - Episode 24
Guest Bio:
Connor Steinbrook started investing in real estate in Dallas in 2014. He launched the "Investor Army" youtube channel in 2017 which is now one of the fastest-growing Real Estate youtube channels in North America. At the end of 2017, Connor joined eXp Realty and is today a TOP 50 eXp Realty Influencer and Founder of the Wolfpack Revenue Share Organization with over 1650+ Real Estate Agents. Connor also has been partnering and training agents with communication and team-building skills. Ultimately, Connor has traveled to speak at a multitude of real estate events about all things surrounding the success in real estate and today he is traveling to your favorite venue, Icons of Real Estate Podcast.
Welcome to the show, Connor!
Notable Quotes:
"If you want to pick up a book, pick up the right book. And you'll enjoy the right book if it gets you to your future." - Connor Steinbrook
Connecting with the Guest:
Connor Steinbrook:
Website: https://www.investorarmy.com/about-us/
Instagram: https://www.instagram.com/connor_steinbrook/?hl=en
LinkedIn: https://www.linkedin.com/in/connor-steinbrook-58b2b9a1/
Youtube: https://www.youtube.com/channel/UCx3fMQP8tc7YjP8E4VxDXyg
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

May 31, 2022 • 31min
The Realtors You Know with Stefani and Luis Rosario - Episode 23
Luis Rosario
Born in Puerto Rico and fluent in the Spanish Language, raised in New York City where the hearts of entrepreneurs beat with the city lights. His experience includes over 13yrs of developing future teams in the QSR industry as a leading Regional Director & Network trainer in the North East and Charleston. Luis earned a bachelor's degree in aircraft technologies and worked on various aircrafts such as 747's. These qualities have given him the entrepreneurial edge and passion for homes to the world of real estate.
He has a passion to work with people and is very excited for the opportunity in helping individuals and Families achieve one of the most important decisions in their lifetime. Delivering the dream of homeownership is his focus. His second love is helping other agents learn how to do the exact same thing!
Stefani Rosario
I earn the respect of my clients by working tirelessly on their behalf and always offering them candid advice.
Reared in the Metropolitan Area of New York City, and currently living in South Carolina for the last few years, I have a successful combination of Southern charm and Northeastern tenacity. I like to win and win for my clients with a calm demeanor and smile.
I recognize and value the trust my clients place in me and strive every day to provide quality service to build long-lasting relationships with them. More importantly I maintain those relationships by communicating effectively and exceeding their expectations.
As a Realtor my priority is to make my clients happy. I listen to their wants and needs to attain the best outcome in every transaction. I endeavor to ensure that the home buying or selling process is exciting, easy and stress-free. My clients can count on me any time of day when they have a question or concern.
Highlights of the Episode:
00:41 - Guest intro and background : Stefani and Luis Rosario
02:41 - Luis and Stefani’s real estate journey
06:46 - What Stefani was doing before joining eXp
07:36 - The key to making ICON status
12:13 - Where the closings come from
14:13 - KVcore and other platforms
15:50 - Social media efforts and contacts from it
18:50 - Their plans for building their empire
20:07 - Training agents and leading them to success
24:53 - Projections for this year
26:05 - What they struggle with the most
27:40 - Closing advice
Notable Quotes:
“Communication and relationship is big and it’s key in our real estate process” - Luis Rosario
“Don't be afraid to invest your money in real estate to get more business.” - Luis Rosario
"Forming that relationship during and even after has been key for our business to be able to ICON - Luis Rosario
Connecting with the Guest:
Luis Rosario
Website: https://www.lrosariodreamhomes.com/
Instagram: https://www.instagram.com/riogroup_exprealty/
Linkedin:https://www.linkedin.com/in/luis-rosario-236247211/
Facebook: https://www.facebook.com/LrosarioDreamHomes/
Stefani Rosario
Website: https://stefaniraerosario.exprealty.com/
Instagram: https://www.instagram.com/stefanirae.rosario.007/
https://csc.exprealty.com/agents/1043972/Stefani+Rae+Rosario
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
#EXP
#RealEstateNetwork
#Realtors

May 24, 2022 • 39min
Owning Your Lead Generation Process with Kelly’s 4X Formula - Episode 22
Today we are excited to have Kelly Johnston with us. Licensed since 1997, he's a real estate coach, author, podcast host, and real estate expert. He has over 2000 transactions closed and $2 billion plus in houses sold. Kelly founded the 4X Formula, a real estate training designed to own your entire lead generation process and 4X your real estate business. Kelly has never missed a commission check in eighteen years.
With his passion in helping new agents succeed, he developed an online course called the Quick Commission Accelerator, teaching about effective strategies, techniques, and the right mindset in their first 6 months. He has also recently published a book called ATTRACT about how to kick start in real estate and has his own podcast “Real Estate with Kelly” to check out.
Join us as Kelly shares why he chose eXp, the four pillars to achieve success in real estate, his 4X Formula and how you can leverage this training to 4X your real estate business. Don’t miss it!
Highlights of the Episode:
00:41 - Guest intro and background: Kelly Johnston
01:44 - Kelly’s real estate journey
07:19 - How eXp realty entered Kelly’s world
13:17 - What made Kelly pull the plug on making the move to eXp
17:11 - The 4X Formula
19:53 - Attract Attain Serve Retain: The four pillars to achieve success in real estate
20:52 - The 4X formula’s target audience
24:16 - Kelly’s lead generation: The four important steps to take before you can see remarkable results from it
28:59 - Being an “expired listing hero”
32:58 - Kelly’s goals
Notable Quotes:
22:07
“I couldn’t find a training program that gave me everything so I created it.” - Kelly Johnston
“I had to take it from a state of if I jumped out of an airplane and landed in a community, how would I start my business?" - Kelly Johnston
"You want to make sure all that time that you're putting in is going to have a higher value over time but the only way to do that is to increase your skill set." - Kelly Johnston
Connecting with the Guest:
Website: https://www.4xformula.com/
Instagram: @realestate.with.kelly
Linkedin: https://www.linkedin.com/in/4xformula/?originalSubdomain=ca
Facebook: https://www.facebook.com/kellyjohnston.training
Youtube: https://www.youtube.com/c/4XFormulaRealEstateNewAgentTraining
Book: “Quick Commission Blueprint”
https://success.4xformula.com/quick-commission-blueprint-ebook
Podcast: “Real Estate with Kelly”
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#community
#sale

May 10, 2022 • 45min
Bridging Spirituality and Performance with David Binns - Episode 21
Joining us today is our guest David Binns. He is a 14-year veteran in the real estate industry from Toronto, Canada. David is the Founder & Chief Agent Attraction Strategist, Recruitment Consulting, Team Leader & Sr. Sales Representative at The Binns Group powered by EXP Realty. His work focuses on helping real estate brokers attract the right agents using their Agent Attraction Accelerator system.
David's extensive real estate background began in 2006. Now serving Toronto and surrounding markets David has built the BINNS Group into one of the cities top performing real estate teams. His experience proves to provide him with an unwavering edge in residential real estate. David exploded into the market and his hard work mixed with his marketing background and customer service expertise shows through his results.
Today he talks to us about seeking self-awareness, putting yourself first, wellness, and bridging spirituality with performance. Definitely, a must-see episode. Check it out!
Highlights of the Episode:
00:42 - Guest intro and background : David Binns
01:40 - David's real estate journey
05:30 - Things David changed to attain self awareness
06:09 - Everybody else comes first
06:39 - David puts himself first
10:01 - Take the time to take care of you
10:50 - David’s business plan for the last six years
18:48 - Focus on recruitment: brings satisfaction or something that David is good at
21:52 - Content Marketing without social media
24:27 - You’re not the best
26:08 - Prospecting channels that gets high response rates, appointment rates, and conversion rates
27:06 - Three fundamental principles: relationship, intimacy, and connection
31:19 - How does one bridge spirituality with performance
33:54 - Other advice
38:23 - A quick little story
Connecting with the Guest:
Website: https://www.binnsgroup.com/
https://agentattractionaccelerator.com/home52180183
Instagram: https://www.instagram.com/david.binns/?hl=en
Linkedin: https://www.linkedin.com/in/david-binns-86ab221/?originalSubdomain=ca
Facebook: https://www.facebook.com/officialdavidbinns/
https://www.facebook.com/DavidBinnsRealEstate/
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#selfcare
#growth

May 5, 2022 • 37min
Leveraging Your Network and Referrals with Dayton Schrader - Episode 20
In today’s episode we talk to Dayton Schrader, Broker Associate, real estate coach at core training and Team Leader at the Schrader Group powered by eXp Realty. Dayton earned his Texas Real Estate License in 1982, Broker License in 1984, and in 1995, he made the commitment to work “By Referral Only”. Consequently, The Schrader Group works even harder to gain client’s trust. The Schrader Group offers their clients excellent service so that they will use them again and refer others with confidence, knowing that their friends and loved ones are getting the best service and counsel. Dayton has had the honor and pleasure of helping thousands of families buy and sell homes. Many of those have been a family member or friend of another client.
Today he talks about his real estate journey, why he moved to eXp, and adapting to a new brokerage. He also shares insights into why he chose to work by referral only, and how to scale referrals.
Highlights of the Episode:
00:42 - Guest intro and background : Dayton Schrader
01:20 - Dayton’s real estate journey
04:36 - What influenced people’s migration to San Antonio
06:23 - The process of moving to eXp
09:56 - How the Schrader Group adapted to a new brokerage
13:12 - Why Dayton chose to work by referral only
17:48 - Advice on how to scale referrals
21:39 - How to approach referral partners
27:36 - What Dayton talks about in his coaching
29:22 - Dayton’s numbers this year
31:35 - Other goals Dayton wants to achieve
33:53 - Areas Dayton feels he needs to improve and what he’s doing about it
Notable Quotes:
“It’s gonna take years to cultivate a database” - Dayton Schrader
“Earn those referrals. You definitely have to earn them, they’re not gonna be given to you” - Dayton Schrader
“There are no guarantees, no contracts with anybody so you’re only as good as your last deal” - Dayton Schrader
Connecting with the Guest:
Website: https://theschradergroup.com/
Instagram: https://www.instagram.com/theschradergroup/?hl=en
Linkedin: https://www.linkedin.com/in/daytonschrader/
Twitter: https://twitter.com/schradergroup
Facebook: https://www.facebook.com/DaytonSchrader
https://www.facebook.com/TheSchraderGroup/
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#partners
#referral

May 3, 2022 • 37min
Create Your Own Personal Brand with Bryan Casella - Episode 19
Our guest for today is Bryan Casella. Bryan is a real estate agent and businessman, He Leads Team BC real estate powered by eXp realty. He’s a top producing agent, a strong sales professional and an in demand coach. You can also catch him on his podcast “Supreme Being” with over 300K yearly downloads while his youtube channel has almost 200k subscribers
After being stripped away from his basketball career because of his injuries, Bryan realized he had to make a big change. After almost two years in South America, he came back to the US around 2011 and decided to get into business. After doing some research, he ended up in real estate because according to him, “it made a lot of sense to me.”
Join us as he talks about his real estate journey and the role of social media in the growth of his business. He also shares the importance of creating your own personal brand which allows him to stay competitive, and some effective strategies to grab and hold attention. You definitely do not want to miss this episode.
Highlights of the Episode:
00:40 - Guest intro and background: Bryan Casella
01:37 - Bryan’s real estate journey
03:58 - Bryan’s basketball career
04:47 - Previous jobs
06:33 - Why eXp?
08:41 - Production or agent attraction?
10:19 - The start of Bryan creating a name for himself
12:35 - How to start creating your own personal brand
15:13 - Bryan’s most effective way to grab and hold attention
19:03 - Training, mentorship, and coaching
22:09 - “The Supreme Being” podcast
28:20 - The power of handicapping yourself
30:15 - Bryan’s goals for himself and Team BC
33:23 - Areas Bryan thinks he needs to improve and what he’s doing about it
Connecting with the Guest:
Website: https://www.bryancasella.com/
Instagram:https://www.instagram.com/bryancasella/
Linkedin: https://www.linkedin.com/in/reneesellshttps://www.linkedin.com/in/bryan-casella-0396561b
Linktree: https://linktr.ee/bryancasella
Twitter: https://twitter.com/bryancaseiia
Facebook: https://www.facebook.com/BryanCasellaBC/
Youtube: https://www.youtube.com/c/BryanArgentina/about
Podcast: “Supreme Being” - https://podcasts.apple.com/us/podcast/supreme-being/id1201570676
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXp
#communication
#DoIt

Apr 26, 2022 • 26min
The Power of Content Creation and Video Marketing with Jordan Suber - Episode 18
In today’s episode, we have the king of marketing himself, Jordan Suber. An enthusiastic realtor, he focuses on generating and creating content to increase product and brand awareness. Jordan has been living in Austin, Texas for nearly 7 years now, and has been passionate about real estate for as long as he can remember. He joined EXP because he saw the value that they had for the community, and the family-like teamwork they exhibit. Prior to working in real estate, he has been doing marketing for 10 years and then specialized in marketing for real estate the past 5 years helping realtors and investors get more leads, and sell homes at record speeds which got him the title of, The Marketing King.
His huge passion for real estate comes from when he was homeless off-and-on from 12-18 and this made him realized just how important homes and what it can mean to someone, so now one of his mission is to help others find their dream home or investment so they can live the life that they deserve.When he isn't directly in real estate (which is virtually never) you can find him writing his next books, and so far has published two 5-star books. Public speaking, coaching, or creating content to help others thrive in life.
He joins us today to talk about leveraging content creation to increase product and brand awareness to get more leads and clients, his transition from a digital marketing agency owner to a realtor and team leader and growing his team. He also shares some of his best practices when it comes to content creation and video marketing. Be sure to tune in and check it out!
Highlights of the Episode:
00:44 - Guest intro and background: Jordan Suber
02:34 - Jordan’s real estate journey
04:20 - Jordan’s transition from digital marketing agency owner to a realtor and team leader
05:25 - Jordan’s team
06:06 - Processes used to grow Jordan’s team this past year
10:53 - Tips on improving video marketing game
12:57 - The story behind the brand “King of Marketing”
14:09 - Favorite lead generation strategies
18:40 - Advice on winning auctions on Facebook
19:24 - Jordan’s book: “Perfectly Perfect”
21:26 - Jordan’s goals for the near and far future
23:17 - Areas Jordan feels he needs to improve and what he’s doing about it
Notable Quotes:
“I think video is the best kind of marketing you can do. If you do video marketing already, you’re nine percent more likely to close on that client or prospect.” - Jordan Suber
Connecting with the Guest:
Instagram: https://www.instagram.com/jordan.suber_realtor/
Facebook: https://www.facebook.com/YourRoyalRealtorJordanSuber/
Youtube: https://www.youtube.com/channel/UC6WGYKjSUys4v9z7kjvonlA
Twitter: https://twitter.com/realtor_royalty
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/


