

Icons of Real Estate Podcast
Tomás Fonseca
Scale your real estate business with proven strategies from the world’s top producers. Icons of Real Estate delivers actionable insights for agents, brokers, and investors to grow their authority, expand their sphere of influence, and sell more houses. Stop guessing and start implementing real-world lead generation, marketing, and branding tactics used by the industry's most successful innovators.
Episodes
Mentioned books

Apr 21, 2022 • 40min
Leverage Tech for Growth with Matthew Ma - Episode 17
Our guest is none other than Matthew Ma. He’s a Broker Associate with eXp Realty and strives to help agents grow their business with proven, effective methods learned from experience. Through his podcast, The Truth About Real Estate, and Avant University, he educates buyers, sellers, investors, and real estate agents on the current state of the market, how to use innovations in technology, sales, and marketing to build a scalable business. As an investor and syndicator with Avant Asset Management, he’s dedicated to client success by building wealth through investments in apartment building syndications.
Matthew Ma began investing in San Francisco real estate in 2007. Before becoming an agent, investor, and syndicator, Matthew worked in the network security industry training hundreds of engineers in cyber security. To further assist his clients by analyzing their mortgages and investments, he earned his California Mortgage Loan Officer’s License in 2012. Matthew is dedicated to helping his clients build wealth whether it’s through buying, selling, investing or 1031 exchanges in residential and commercial real estate.
Matthew’s mission has always been to offer clients concierge-level service at every step of their real estate journey. Join us as he shares his journey with eXp, using his tech background to optimize growth, the latest systems and how to know if they’re a good fit for your team. As an added bonus, he also talks about an upcoming webinar hosted with Icons of Real Estate, “How to 10X Your Website Marketing” details on the link below.
Register here! - https://iconsofrealestate.com/agent-hustle-network/
Definitely not an episode you want to miss!
Highlights of the Episode:
00:40 - Guest intro and background: Matthew Ma
01:24 - Matthew’s real estate journey
06:55 - Avant Asset Management
09:47 - Seasoned agents vs new agents
12:32 - Move to eXp
16:31 - Transforming realtors’ mindset from buy and sell to investing
19:24 - The latest system Matthew implemented
24:49 - Why the move to eXp and the Agent Hustle Network
31:32 - How to 10X Your Website Marketing: A Webinar
37:53 - Matthew’s goals
Connecting with the Guest:
Website: https://matthewma.com/
Instagram: https://www.instagram.com/matthewmasf/?hl=en
Linkedin: https://www.linkedin.com/in/mattma
Facebook:https://www.facebook.com/MattMaSF
Youtube:https://www.youtube.com/channel/UCwy7vQTw1jpkkFrMQcWCruw
Twitter: https://twitter.com/matthewmasf
Podcast: “The Truth About Real Estate”
https://matthewma.com/podcast/
Webinar: “How to 10X Your Website Marketing”
https://iconsofrealestate.com/agent-hustle-ntwork
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#iconsofrealestate
#techforgrowth
#exprealty

Apr 19, 2022 • 28min
What it Takes to Become an Icon Agent with Renée Hillman - Episode 16
Our guest Renée Hillman is a consistent Top Producer in the top 1% locally and top 50, to be exact. She’s also in the top 2% of eXp nationally, an Icon Agent and team leader at Hillman Real Estate Group powered by eXp Realty. Renée has overseen well over 1,800 transactions and managed millions upon millions of dollars in real estate.
“This is one business that I feel experience really does count. I have a small but manageable team that is packed with a punch”. She says. Very hands-on and knows the details of every transaction, she talks to us about leveraging experience, being part of eXp, what it takes to reach Icon Agent status, and important skills to focus on as an Icon Agent. She also talks about effective marketing strategies and giving back through profit work. This is one episode you don’t want to miss!
Highlights of the Episode:
00:46 - Guest intro and background: Renée Hillman
01:31 - Renée’s real estate journey
05:11 - Joining eXp
07:48 - Reaching icon agent status
08:38 - The most important skill to focus on as an icon agent
11:18 - “Lifestyle advertising” explained
13:31 - Marketing strategies used by Renée
17:17 - Last thing Renée learned
18:48 - Agent attraction or production?
20:18 - Renée’s profit work
22:27 - Renée’s goals
24:08 - Areas Renée feels she needs to improve and what she’s doing about it
Notable Quotes:
“That’s where I appreciate eXp, because I swear if there is a training that you want to be able to go to between the world or even your local group that you’re part of, we have access to so many tools so there aren’t any excuses to not know” - Renée Hillman
“There’s an opportunity to learn everyday” - Renée Hillman
“There’s so many hats that you wear everyday” - Renée Hillman
Connecting with the Guest:
Website: hregsells.com/
Instagram:https://www.instagram.com/sellingnchomes/?hl=en
Linkedin: https://www.linkedin.com/in/reneesells
Facebook: https://www.facebook.com/ReneeHillmanBroker/
Youtube: https://www.youtube.com/user/reneehillman
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Apr 14, 2022 • 31min
Maximizing SEO and Traditional Marketing with John Giacobbe - Episode 15
Our guest for today is John Giacobbe. John is the TEAM LEADER for The Giacobbe Group at EXP Realty. The Giacobbe Group’s Mission is to become the #1 Real Estate TEAM in San Antonio by providing a quality and consistent service to our community, clients, and referral partners. John’s TEAM was founded on 3 core principles: Expansion, Expedience, and Expertise. Since his first year in Real Estate every year has been his best year ever! In 2018 John was awarded as a Platinum Top 50 Agent in San Antonio, and is now recognized among the very best of Residential Real Estate for the Greater San Antonio Area. Before getting into real estate John was a personal trainer and endurance athlete. During his time as a trainer, he helped hundreds of clients reach their fitness goals and decided in 2011 that he would pursue a career in Real Estate. He has personally helped hundreds of families throughout San Antonio and New Braunfels buy, sell, and invest in residential real estate.
We’ll hear it straight from John about his journey with eXp, using the most cutting edge marketing strategies that give him a leg up on the competition, SEO and direct mail marketing, building relationships with leads, and why it pays to not neglect modern and traditional marketing strategies. Your questions will be answered in this episode. Tune in!
Highlights of the Episode:
00:44 - Guest intro and background: John Giacobbe
01:45 - John’s real estate journey
04:52 - Creating a team at eXp
05:52 - The Giacobbe group: culture and focus
07:17 - The most efficient lead generation strategy John uses
09:02 - Who does the SEO for John?
11:41 - Why it's important to have a Google My Business setup for a real estate company
14:06 - Search Engine Marketing
17:23 - Tomas’ take on “retargeting”
19:20 - Other marketing strategies
20:11 - Direct mail marketing
25:12 - John’s goals
28:06 - Getting out of the rat race
Notable Quotes:
“Once you've invested the time then that time continues to continue to work for you ” - John Giacobbe
“Unlike posting on Facebook and having it get buried down in the feed, SEO and online content lives on the internet forever.” - John Giacobbe
“You wanna’ be the answer to someone’s question” - John Giacobbe
Connecting with the Guest:
Website: https://www.ghsanantonio.com/
Instagram: https://www.instagram.com/thegiacobbegroup/?hl=en
Linkedin: https://www.linkedin.com/in/giacobbehomes
Facebook: https://www.facebook.com/johngiacobbehomes/
Youtube:https://www.youtube.com/c/JohnGiacobbeHomes/about
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#SEO
#topofmind
#SEOwriting

Apr 12, 2022 • 35min
Leverage Social Media with The Queen Gogo Bethke - Episode 14
In today’s episode we have Gogo Bethke, Founder of Gogo’s Real Estate, LLC. She has been in business since 2011 and made Top 3% in the Nation the last 5 years in a row. She has conducted over 200 transactions equaling about $75 million. She has recently begun expanding her team to meet clients’ needs more efficiently. Gogo Joined eXp realty in November 2018. Today she has a team of 405+ agents and is growing nationwide and internationally. She is committed to helping and guiding clients through some of the most critical decisions in life—buying and selling their homes. Her goal is to help as many agents as she possibly can to make a name for themselves in this cut throat industry. She believes that If she can do it, a girl from Transylvania, Romania with no US college degree, no SOI, no money, no experience and an accent then THEY can definitely do it too.
Join us as she talks about joining eXp, how she solved her need for advertising without spending money on paid ads, and leveraging social media to grow your business. She goes into detail about efficient lead generation strategies, scheduling posts on social media, and its role in growing her team. Don’t miss this episode!
Highlights of the Episode:
00:46 - Guest intro and background : Gogo Bethke
01:38 - Gogo’s real estate journey
06:26 - Gogo’s social media beginning
11:05 - Why Gogo moved to eXp
16:07 - The most efficient lead generation strategy
20:29 - Latest updates on social media and how to be in the know about them
23:53 - Scheduling on social media
25:33 - Social media’s role in growing Gogo’s team
28:55 - Gogo’s goals and where she goes from here
29:59 - Achieving time freedom
31:24 - Objectives for agents and production
Notable Quotes:
“You have to be really good with the shameless self promotion ” - Gogo Bethke
“Everything that I have achieved I achieved it with the power of social media.” - Gogo Bethke
“The one thing that should be your base when you decide to do social media is the good, bad and the ugly. You have to say the truth and the truth alone because the truth always comes to surface.” - Gogo Bethke
Connecting with the Guest:
Website: https://www.gogobethke.com/content-hub36328637
https://gogosbootcamp.com/home253417530
Facebook: https://www.facebook.com/Gogosrealestate/
Linktree: https://linktr.ee/gogosrealestate
Linkedin: https://www.linkedin.com/in/gogobethke
Youtube:https://www.youtube.com/channel/UCe1NwIRDHTwSKK4EZ4GTWbg
Instagram: https://www.instagram.com/gogosrealestate/?hl=en
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#consistency #intent #goals

Apr 7, 2022 • 31min
Direct Response Marketing and Leveraging Reviews with Jonathan Lahey - Episode 13
Let’s welcome Jonathan Lahey, Team Leader of the Fine Living Group with the power of an International real estate brand eXp, from whom he earned exclusive Icon Agent Award, is a best selling author and an award-winning realtor in the DC metro area. Known for his exclusive program, "Your Home Sold Guaranteed or I'll Buy It". Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. In rising to the top of his field, Jonathan Lahey has become a national resource for many others in the real estate industry. He’s been the featured speaker at national real estate conferences, has been interviewed on many coaching calls, and has appeared on marketing panels alongside other top real estate producers in North America.
He’s been the keynote speaker at national real estate and mortgage conferences, has been interviewed and featured on CBS, ABC, FOX, and NBC, and has appeared on marketing panels alongside other top real estate producers in North America. His goal is to provide local and international clients with exceptional, personalized service while remaining flexible and innovative so we can thrive in any economic cycle.
Join us as he talks about creative marketing strategies he uses, leveraging reviews, testimonials, referrals, how to get a lot of them, and how he measures success. This one’s a killer so don’t miss it!
Highlights of the Episode:
00:44 - Guest intro and background : Jonathan Lahey
01:50 - Jonathan’s real estate journey
04:58 - What made Jonathan move to EXP realty
10:44 - Number of agents on Jonathan’s team
11:47 - Jonathan’s approach to recruiting agents
12:58 - Marketing strategy: Direct response marketing
16:31 - Other marketing efforts: Third party testimonials
18:11 - Getting testimonials from celebrities19:11 - True measure of success
20:52 - Strategy to get more reviews
24:29 - “Your home sold guaranteed or I’ll buy it”
26:29 - Jonathan’s future goals
28:54 - Areas he feels he needs to improve and what he’s doing about it
Notable Quotes:
“Your success, our success isn’t measured based on how many homes we sell only, because this is one side of the story ” - Jonathan Lahey
“I’m gonna give them such an amazing service that the review is going to become natural. ” - Jonathan Lahey
“The number one complaint in real estate overall all around the country is that my agent don’t communicate.”, - Jonathan Lahey
Connecting with the Guest:
Website: https://www.thelaheygroup.com/
Facebook: https://www.facebook.com/jonlahey
Linktree: https://linktr.ee/jonlahey
Linkedin: https://www.linkedin.com/in/jonathan-lahey-the-fine-living-group-6332b23?trk=people-guest_people_search-card
Youtube:https://www.youtube.com/channel/UCqm6csn5IelGq1Zv0oEf8iw
Instagram: https://www.instagram.com/foodierealtor/?hl=en
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Apr 5, 2022 • 33min
Staying Top of Mind Through Local Focused Marketing Strategies with Mary Murphy - Episode 12
Our guest Mary Murphy owns and runs the Murphy Group, one of the top teams in the South Jersey area. They strive to give top notch customer service while also netting sellers the most money, and buyers the home they want at the best possible price. Mary has a specialized team approach that ensures clients are always being guided by a true professional.
Mary worked as a teacher before starting her real estate career in 2015. She knew from the beginning that in order to be the best you have to be surrounded by the best, so a few years later, she decided to join eXp Realty. Her vision is to be surrounded by other growth minded agents and business owners that want to share and learn from each other.
We talk to her about how she signs agents in the Murphy group, maximizing local focused strategy, and how to keep yourself top of mind within your local market. Learn and be inspired. Don’t miss this episode!
Highlights of the Episode:
00:44 - Guest intro and background: Mary Murphy
01:20 - Mary’s real estate journey
08:47 - Why Mary chose EXP realty
13:23 - Production or agent attraction: What Mary is more focused on
16:05 - How Mary gets agents to sign up with the Murphy group
21:29 - Mary’s listing strategy
22:51 - Her thoughts on being on the cover of South Jersey Real Producers' magazine
24:02 - Markets she operates in and how Mary keeps herself top of mind
26:45 - Go to different regions or stay for growth
29:53 - Areas Mary needs to improve and what she’s doing about it
Notable Quotes:
“If you’re teaching it then you must be an expert at it.” - Mary Murphy
“We wanna’ live big, win together, and change lives. That’s our goal ” - Mary Murphy
“We know that systems are a way to really give the best customer service.” - Mary Murphy
Connecting with the Guest:
Website: www.murphygrouphomes.com/
Facebook: www.facebook.com/murphygrouphomes
Linktree: linktr.ee/MurphyGroupHomes
Linkedin: www.linkedin.com/in/murphygrouphomes
Youtube: www.youtube.com/channel/UCZ2bZcEiZX0SWqdagmNf_uw
Email: mary@murphygrouphomes.com
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Mar 31, 2022 • 42min
Optimizing Momentum and Being “On Fire Hot” to Achieve Success Faster with Julie Nelson - Episode 11
Julie Nelson got her real estate license in 1999, she is a more than twenty-year veteran of the real estate industry including a five-year assignment running one of the largest new agent broker training programs in the country.
Brokered by eXp Realty, she is a Realtor, trainer, coach, industry author, and career strategist. Julie serves buyers and sellers throughout the Austin area. On a national level, Julie writes, trains, and coaches, helping agents build their lives through entrepreneurial success.
In today's episode, Julie talks about the evolution of her career from transactional to transformational, momentum and her book "Success Faster On Fire Hot!", getting a fresh start and helping people hit the reset button on their careers.
Highlights of the Episode:
00:44 - Guest intro and background : Julie Nelson
01:48 - Julie’s real estate journey
06:39 - Why people told Julie not to get into real estate
10:37 - Where Julie's focus is: production or agent attraction
11:58 - Julie’s evolution from transactional to transformational
12:55 - Julie’s books
15:57 - What it means to be on fire hot
17:54 - Success story from Julie’s book
24:12 - How Julie helps people hit the reset button
26:52 - How a realtor knows if they need coaching
31:00 - Being an LGBT advocate and has it influenced Julie’s career
36:33 - Julie’s goals
38:20 - Areas Julie feels she needs to improve and what she’s doing about it
Notable Quotes:
“When somebody changes their address, we’re helping them change their lives” - Julie Nelson
“Your shortest job description in this business? Is that you are in the business of having conversations with people about real estate so let’s make sure that your schedule and your priorities reflect that” - Julie Nelson
“They think they have all these problems but really momentum solves most of them.” - Julie Nelson
Connecting with the Guest:
Website: thenelsonproject.org/
thenelsonproject.com/
Facebook: facebook.com/nelsonproject/
IG: @thenelsonproject
Linkedin: linkedin.com/in/thenelsonproject
Linktree: linktr.ee/julienelson
Youtube: youtube.com/channel/UC9UdzVrKHDFeZYAbcOvGwMA
Books:
www.successfasterbook.com.
“Success faster on fire hot!”
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Mar 29, 2022 • 37min
Leveraging Social Media to Build a Strong Brand and Applying Modern Social Strategies with Mike Sherrard - Episode 10
Mike Sherrard is a Global eXp Realty Leader. He specializes in Social Media, advanced marketing strategies, and creative advertisement for homes. Combined with his extensive knowledge in Real Estate, and technical background, his clients receive an experience like no other.
Coming from an Oil & Gas background as an Engineering Manager and a second degree relating to Entrepreneurship, his attention to detail and ability to lead has put him at the forefront of the modern era of Realtors.
Mike is big on using tech in his business and has his sights on developing real wealth so we talked to him about optimizing social media to build a strong personal brand, why it's important, and the role of consistency in creating a strong social media presence.
Highlights of the Episode:
00:43 - Guest intro and background: Mike Sherrard
01:33 - Mike’s real estate journey
04:19 - Why Mike chose EXP realty
07:50 - Getting invited to Glenn Sanford’s birthday party
10:40 - Social media platforms Mike uses
14:09 - What was on Mike’s mind when Facebook crashed
16:34 - The Social Agent Academy
18:46 - How a $40 add resulted in a $40,000 commission in two days
24:12 - The results of this is an ad to show realtors how to run ads” campaign
26:44 - Mike’s thoughts on building a strong personal brand
27:50 - How to get started on building a strong personal brand
30:09 - Advice on how to be consistent
32:05 - Mike’s goals for the future
33:24 - Areas Mike needs to improve and what he’s doing about it
Notable Quotes:
“Your business will grow to the capacity that you are as an entrepreneur or to the knowledge that you understand.” - Mike Sherrard
“Every platform is now saturated with realtors but it’s never saturated with quality ” - Mike Sherrard
“How intentional is your presence on there, are you just active or are you proactive?.” - Mike Sherrard
Connecting with the Guest:
Website: mikesherrard.com/
Linktree: /linktr.ee/mike.sherrard
Facebook: facebook.com/ThePurpleRealtor/
IG: @mike_sherrard
Linkedin: www.linkedin.com/in/michaelsherrard/
Youtube: www.youtube.com/c/MikeSherrardRE
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/
#eXprealty
#Branding
#SocialMedia

Mar 24, 2022 • 54min
How Proactive Lead Generation Ensures Safety in an Ever-Changing Business Landscape with Tim Harris - Episode 9
Tim Harris of Tim and Julie Harris Real Estate Coaching has been in the business for over 20 years. From being a top producing agent, he and his wife have become one of the real estate industry's leading coaches. They are also the best-selling authors of several books, one of which is HARRIS RULES, Your No-BS Practical Step by Step Guide to Finally Becoming Free.
Tim with his wife Julie started coaching agents in 1998. From 2002 to 2007, they worked with other coaching organizations as coaches and executives. Tim and Julie Harris are honored to have coached many of the nation’s top-producing agents. From 2007 to the present Tim & Julie have become two of the industry’s leading coaches. Inman News named Tim and Julie Harris as the “Best Coaches in the industry.”
In this episode, Tim talks about how He and his wife got started in coaching, His group with EXP named Libertas, and why balance is a myth. He also shares his thoughts on building a business based on proactive lead generation, and what being rich really is.
Highlights of the Episode:
00:36 - Guest intro and background: Tim Harris
03:58 - Tim’s real estate journey
08:57 - Why Tim chose EXP
15:27 - Does Tim still need to sell EXP to agents?
16:07 - About Tim’s group - Libertas
23:15 - Why balance is a myth and why you should stop aiming for it
31:45 - Tim’s lead generation methods, sources, and how we can implement them in our lead strategy
40:10 - Zillow and lead quality
42:07 - Building business based on proactive lead generation: an example
44:27 - What being rich really is
47:41 - Medium and long term goals for Tim and Libertas
50:57 - A form of individualized utopia
52:17 - Areas Tim feels he needs to improve and what he’s doing about it
Notable Quotes:
“If you’re setting a goal that you know instantly how to accomplish, you’re not thinking big enough” - Tim Harris
“It’s all a myth, you can’t have balance in your life.” - Tim Harris
“"You have to build your business based on proactive lead generation.” - Tim Harris
Connecting with the Guest:
Website: timandjulieharris.com/
Podcast : timandjulieharris.com/category/podcast
Linkedin: www.linkedin.com/in/timandjulieharris
IG: @timandjulieharris
YouTube: www.youtube.com/c/Timandjulieharris
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
Website: https://iconsofrealestate.com/

Mar 22, 2022 • 33min
Maximizing Buyer Focused Approach to its Full Potential with Mark Pattison - Episode 8
Mark Pattison has been in the real estate industry since 2015. He began his career as Realtor in a new city with $70,000 in credit card debt, an air mattress, and a moped. Soon he was ranked top 1% of real estate agents in San Diego County. He began buying houses for rental properties and soon created a large portfolio of Airbnbs. Since then he has flipped homes and taught many others how to do the same. In 2022 he is releasing his first book on Amazon.
Today he continues to expand in all aspects of the real estate industry. His real estate investment company Grantham Capital is actively flipping and buying rentals across the country. He owns PorchLight Realty, a real estate team brokered by eXp Realty focused on residential resale in San Diego, CA. His company Mark Pattison Show is teaching others to invest in all aspects of real estate. His desire is to share his story, inspire others, and teach anyone how to do the same. His team has closed 2,000+ transactions and a billion dollars in volume and ranks among the top teams in San Diego County.
Mark is constantly striving to empower others around him. He talks about why he joined EXP and his team, the role of a buyer-focused approach in his success, and what it means to have grit in the real estate business.
Highlights of the Episode:
00:47 - Guest intro and background: Mark Pattison
02:36 - Mark’s real estate journey
05:36 - Still travels a lot or a lot more permanent?
07:41 - Why Mark chose EXP
10:24 - The lifespan of Mark’s team
12:33 - 65 million a year to 65 million a month true or is Mark lying?
13:21 - How a buyer-focused approach helps in Mark’s success
15:11 - Where Mark finds buyers
16:02 - Questions to ask buyers
21:39 - Mark’s thoughts on “If you want to be successful with a real estate career you need to have grit”
22:46 - What Mark would tell his younger self if he could go back to the start of his career.
26:17 - Mark’s long-term goals.
28:25 - Areas Mark feels needs improvement and what he’s doing about it
Notable Quotes:
“Look at where you’re at, don’t compare yourself to others.” - Mark Pattison
“Be the best version and the way you do that is through education ” - Mark Pattison
“Stop comparing yourself to others because there’s always gonna be someone better than you and there’s always gonna be someone worse than you .” - Mark Pattison
Connecting with the Guest:
Website: www.porchlightsocal.com/
Linktree: /linktr.ee/MarkPattisonShow
IG: @markpattisonshow
Linkedin: www.linkedin.com/in/markapattison
E-mail: mark@porchlightsocal.com
Connecting with Icons of Real Estate Podcast
YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA
Facebook: https://www.facebook.com/IconsOfRealEstate
Facebook Group: https://www.facebook.com/groups/596103764912618
Instagram: https://www.instagram.com/iconsofrealestate/
LinkedIn: https://www.linkedin.com/company/iconsofrealestate/
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