Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is the 4th episode of our 2021 SEO Predictions week. So far this week, Jordan, Tyson, and I have gone through four predictions: What's going to happen with Google's core updates and how they evaluate content. We talked about what we think they're going to do in terms of unleashing new technical changes. Yesterday, we talked about what's going to happen in an alternative search and specifically voice and video search. Today, we're going to talk about some of the changes that we think Google will make related to Google shopping in SERP integrations. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 3rd episode of our 2021 SEO Predictions week. Joining us are Tyson Stockton and Jordan Koene of Searchmetrics. So far this week, Jordan, Tyson and I have talked about our predictions for what's going to happen with Google's core algorithm update. We've talked about some of our technical predictions. Today, we're going to give you our predictions for what's going to happen with alternative formats of search in 2021. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part of our 5 part episode for the 2021 SEO Predictions week. Yesterday, Tyson, Jordan, and I talked about our predictions for how Google is going to evaluate the content and some of their core algorithm updates. Today, we're going to turn the page and talk about some of the technical changes that we believe Google will be making in 2021.Connect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the initial episode of our 2021 SEO Predictions week. This week we're going to discuss all of our predictions for the wonder for 2021. Joining us for SEO Predictions Week on the Voices of Search Podcast is both Jordan Koene, who is a world-renowned SEO, Strategist and Advisor to Searchmetrics, and Tyson Stockton Searchmetric’s Vice -President of Services. Today, we're going to unearth our first prediction which is related to Google's core updates and how they evaluate content. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poker player and how that influenced how he thinks about both the risk and the reward in his SEO strategies. Yesterday, we talked about his go-to plan for scaling SEO at startups, which is a product-driven SEO approach. And today, we're gonna talk about creating and managing those types of SEO engines.  Show NotesConnect With: Bill King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.