Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Welcome to the 4th installment of our Core Web Vitals Week. So far this week, Kathy, Karl and I have talked about how to make a business case for implementing core web vitals related changes. We talked about the definitions of some of the core web vitals, including LCP. Yesterday, we talked about FID- First Input Delay. Today, we're gonna talk about the last core web vital, which is CLS - Cumulative Layout Shift. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd installment of our Core Web Vitals Week. I am joined by Kathy Brown and Karl Kleinschmidt, Senior SEO Consultants for Searchmetrics. So far this week, Kathy, Karl and I have discussed how you can make the business case for implementing changes related to core web vitals and yesterday, we talked about what LCP is (Largest Contentful Paint). Today, we're going to move on to the second core web vital metric, which is FIB (First Input Delay) and how you can diagnose the implement changes surrounding that metric. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd installment of our Core Web Vitals Week. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt who are Senior SEO Consultants for Searchmetrics. Kathy, Karl and I have talked about how to make the business case for implementing changes related to core web vitals. Today, we're going to talk about LCP - Largest Contentful Paint and how you can diagnose and implement changes related to that core web vital. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to 1st installment of our Core Web Vitals Week. This week, we're going to publish an episode every day discussing what you need to know to utilize Google's core web vitals metrics. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt, who are Senior SEO consultants for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. Today, we're going to discuss how you can make the business case for core web vitals. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show NotesConnect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, POP. Page Optimizer Pro tells you exactly how to improve your web page content to outrank your competition in Google, increasing your traffic and rankings. Kyle's also the Lead SEO at High Voltage, which is an SEO agency based in Phoenix, Arizona. He however has moved to Thailand. In today’s episode, we’re going to talk about his learnings from over 400 on-page SEO experiments. Show NotesConnect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 3 of our conversation, we're going to talk about determining whether you have the right search marketing tech stack. Show NotesConnect With:Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 2 of our conversation, we're going to talk about mastering the "WHO" with those SEO campaigns. Show NotesConnect With:Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 1 of our conversation, we are going to talk about determining your total addressable market for SEO. Show NotesConnect With:Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the final episode of our 2021 SEO Predictions week.   So far this week, Jordan, Tyson, and I have talked about our predictions for 2021, which include what's going to happen with how Google evaluates content, their technology, what's going to happen in alternative video and voice search. Yesterday, we talked about some of the changes we think Google is gonna make in shopping in their SERP integrations. Today, we're going to wrap up our 2021 predictions by talking about our guesses on what's going to happen with Google's legal issues. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.