Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as a professional poker player and how it relates to being a successful SEO. Today, we're going to continue the conversation, talking a little bit about how he thinks about starting and scaling SEO at startups. Show NotesConnect With: Bill King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and answer driven SEO campaign. Joining us is Bill King, Director of Marketing at Frase, which improves SEO and drives conversions by using your website content to answer your visitors' questions. Frase’s AI-powered tools help you easily identify questions, your target audiences asking quickly create an optimized content capable of answering those questions and instantly provides answers to curious and confused site visitors. And today, Bill and I are going to talk about the mental models of both SEO and poker.  Show NotesConnect With: Bill King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd and final episode about using freelance writers to improve your content marketing game. Joining me is Steve Pockross. CEO and Paul Zalewski, VP -Marketing of Verblio. For anybody who didn't hear it yesterday, we basically covered the notion that content marketing has become increasingly important for businesses. Advertising is being ignored more often than ever, but content marketing is also in a larger function. Today, we're going to talk a little bit more about the content production efforts and how you can future-proof your business using freelancers for your content marketing efforts. Show NotesConnect With: Steve Pockross: Website // LinkedInPaul Zalewski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 1st part of our 2-part episode about using freelance writers to improve your content marketing game. Joining us is Steve Pockross. CEO and Paul Zalewski, Vice President of Marketing at Verblio which is a multimedia content creation platform that powers modern content marketers and SEO agencies. Verblio’s network of 3000 US-based writers is subject matter experts in industries from Astrology to Zoology. And they're easy to use platform offers unique flexibility, quality, and speed to businesses and agencies seeking reliable trusted partners for content development. Today, Steve, Paul, and I are going to talk about marketing and the new golden era for content. Show NotesConnect With: Steve Pockross: Website // LinkedInPaul Zalewski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today’s episode, we're going to talk about Google's recent announcement related to core web vitals. Joining us is Kathy Brown, Senior SEO Consultant at Searchmetrics, which is an enterprise-grade SEO and content marketing platform that helps marketers make better and more data-driven decisions. Today, Kathy and I are going to talk about what core web vitals are, what Google is saying about them, and what you should do to prepare for the rollout. Show NotesConnect With: Kathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Emergency Google Update episode. Today, we’re gonna be discussing Google's surprise, the December Core update. Joining us is Jordan Koene - SEO, Strategist, and Advisor at Searchmetrics. On December 3rd, Google publicly announced that they’re releasing a broad core update which is very similar to what has happened throughout this year, focusing on content quality.  Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final installment of our 2020 year-end review week. Joining us are Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's increased communication around their updates, the acknowledgment of ranking factors or factors that rank, specifically about core web vitals, and Google's changes to shopping and how they're trying to collect data to potentially improve their shopping experience. Yesterday, we talked about the no click phenomenon and how the search community feels about having their content shown without getting traffic. Today. We're going to land the plane on our 2020-year interview talking about some of Google's legal challenges, including their antitrust suit. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th installment of our 2020 year-end review week. I am joined by Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's updates and how they've changed their communication strategy being more upfront about what's changing with their algorithm. We talked a little bit about the core web vitals changes and Google's semi acknowledgment that ranking factors exist. And yesterday, we talked about their altruistic announcement that they are going to offer pre-product listing ads on Google. And today, we're going to continue our conversation talking about the increase in no click activity.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Jordan, Tyson, and I have talked about how Google rolled out their updates and increased their communication. And yesterday, we talked more in detail about how they're rolling out or announcing what their ranking factors are, or factors that impact what rankings are, and specifically talking about core web vitals. Today we're going to turn the page and talk about the changes that Google made to Google shopping in 2020. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Yesterday, Jordan, Tyson and I, talked about the Google updates in 2020 and how Google's made more of an effort to increase their communication with the SEO community. Today, we're going to continue the conversation by talking about how Google is making it clear how they are evaluating search performance. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.