Will Critchlow

Will Critchlow, CEO of SearchPilot and leader in SEO A/B testing, outlines a shift from guesswork to evidence-driven SEO. He discusses SearchPilot’s new geo testing for AI search and the push for multi-metric frameworks. Short, focused takes on testing at enterprise scale and segmented analysis across product lines.

Will Critchlow, CEO of SearchPilot and builder of an SEO A/B testing platform, discusses AI-focused geo testing and why data-driven experiments replace speculation in enterprise SEO. He explains a new geo testing system for AI search. He also debates risks to Google’s AI dominance and what the Apple arrangement might mean for search.

Will Critchlow, CEO of SearchPilot and pioneer of SEO A/B testing, built testing platforms for enterprise sites and GEO tests for AI discovery. He discusses why testing replaced consulting, how testing tames black-box search and AI channels, and focusing on enterprise solutions and measuring dark traffic across Google and LLMs.

Will Critchlow, CEO of SearchPilot and enterprise SEO A/B testing pioneer, explains why LLMs have upended how content is ranked. He shares his surprise at how well LLMs perform. He discusses whether LLM answers will be opinionated or tailored for product research and why testing-first, data-driven approaches now matter.

Will Critchlow, CEO of SearchPilot and builder of enterprise SEO A/B and GEO testing systems, discusses testing for AI-driven search. He covers GEO testing for AI, why fan-out queries change how tests must be run, multimetrics across Google and LLMs, and the hidden value of untracked AI-driven discovery.