Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Optimizing for Google vs AI search
Feb 7, 2026
Will Critchlow, CEO of SearchPilot and leader in SEO A/B testing, outlines a shift from guesswork to evidence-driven SEO. He discusses SearchPilot’s new geo testing for AI search and the push for multi-metric frameworks. Short, focused takes on testing at enterprise scale and segmented analysis across product lines.
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Measure More Than Rankings
- Multi-metric testing reveals different impacts across business goals and boosts confidence in results.
- Will Critchlow says ingesting varied metrics enables faster, clearer insights and smarter decisions.
Design Tests For Segmented Analysis
- Design tests with multiple metrics and ingest data from many sources to capture nuanced effects.
- Segment analysis lets you report performance by product line or audience to guide targeted decisions.