Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Does SEO tool consolidation help or hurt enterprise teams?
Feb 6, 2026
Will Critchlow, CEO of SearchPilot and builder of an SEO A/B testing platform, discusses AI-focused geo testing and why data-driven experiments replace speculation in enterprise SEO. He explains a new geo testing system for AI search. He also debates risks to Google’s AI dominance and what the Apple arrangement might mean for search.
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Product From Consulting To GEO Tests
- Will shares SearchPilot's product trajectory from consulting to A/B testing platform.
- He frames the GEO testing launch as the next step after identifying enterprise execution gaps.
GEO Testing Built For AI Search
- SearchPilot built a GEO testing system specifically for AI-era search experiments.
- Will Critchlow positions this as a major bet on Google's continued dominance in AI discovery.
Youth Adoption As Google's Key Risk
- Will argues the biggest threat to Google's AI discovery success is losing youth adoption.
- He suggests losing tastemakers (kids) would make Google secondary to other platforms.