Wendy Liu

Wendy Liu, Chief Revenue Officer at Girl Scouts USA who oversees the cookie program and digital sales, talks about how cookie selling has moved online. She discusses that digital transactions are now a large share of revenue. She explains how scouts build and run online sites, the skills they gain in digital marketing and safety, and how parents support while girls lead.

Wendy Liu, Chief Revenue Officer at Girl Scouts of the USA who oversees the cookie program and digital sales, discusses how digital transactions now make up over 40% of revenue. She highlights girls building online sites, learning digital marketing and CRM tools, and making sales decisions with caregiver guidance. Safety training and parent-guided setups keep the experience fun and educational.