Marketplace All-in-One What do Girl Scouts get out of selling cookies online?
Mar 10, 2026
Wendy Liu, Chief Revenue Officer at Girl Scouts of the USA who oversees the cookie program and digital sales, discusses how digital transactions now make up over 40% of revenue. She highlights girls building online sites, learning digital marketing and CRM tools, and making sales decisions with caregiver guidance. Safety training and parent-guided setups keep the experience fun and educational.
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Cookie Sales Are A Digital Small Business
- Girl Scout cookie selling now includes digital storefronts that let girls run individual or troop sites.
- Platforms provide CRM tools, QR codes, email capabilities and social sharing so girls can scale marketing like real small businesses.
Teach Scouts To Iterate Marketing
- Teach girls digital marketing by having them send emails, track who orders, and iterate messaging.
- Wendy Liu recommends analyzing who hasn't ordered and trying different channels or messages, with caregivers assisting younger girls.
Girls Drive Product Improvements
- Girls often lead on which platforms and features to prioritize because they're ahead in tech use.
- Girl Scouts collect feedback from cohorts and speed up features like faster digital checkout when girls report real business pain points.