Marketplace Tech What do Girl Scouts get out of selling cookies online?
Mar 10, 2026
Wendy Liu, Chief Revenue Officer at Girl Scouts USA who oversees the cookie program and digital sales, talks about how cookie selling has moved online. She discusses that digital transactions are now a large share of revenue. She explains how scouts build and run online sites, the skills they gain in digital marketing and safety, and how parents support while girls lead.
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Digital Tools Turn Cookie Selling Into Real Business Practice
- Girl Scout cookie digital tools expand entrepreneurial learning beyond transactions.
- Girls set goals, create marketing materials, and use CRM tools to email customers and share QR codes, mirroring real retail workflows.
Teach Scouts To Use Data To Improve Outreach
- Teach metrics-based digital marketing skills like follow-up and channel testing.
- Wendy Liu describes having girls review who hasn't ordered after an email and decide whether to re-message or try a different channel.
Girl Feedback Directs Product Improvements
- Girls themselves drive platform improvements by surfacing real operational needs.
- Councils run cohorts and gather feedback like requests for faster digital checkout at booths, which prioritizes product enhancements.