Sam Khoury
Chief Strategy Officer (CSO) at Marketecture who leads the company's events and content efforts and speaks about conference concepting, programming, sponsorship economics, and logistics.
Best podcasts with Sam Khoury
Ranked by the Snipd community
Feb 25, 2026 • 34min
How to Organize an Advertising Event with Marketecture CSO Sam Khoury
Sam Khoury, Chief Strategy Officer at Marketecture who leads events and content, walks through designing and scaling an advertising event. He discusses choosing themes and audience sizing. He covers programming, speaker curation, sponsorship economics, logistics, marketing channels, and the role of social events in building community.
Feb 18, 2026 • 39min
Ep 13. Is AI Advertising Backfiring? Post-Super Bowl Reality Check, with Jeremy Bloom & Sam Khoury, Marketecture Media
Sam Khoury, Chief Strategy Officer at Markitecture Media focused on CTV and influencer strategy, and Jeremy Bloom, CEO and ad-tech veteran since 2002, unpack Super Bowl ad backlash and AI fatigue. They debate why AI hype can backfire, how creativity and authenticity faltered, and why putting consumers in control matters more than spectacle.
