The AI Edge Podcast Ep 13. Is AI Advertising Backfiring? Post-Super Bowl Reality Check, with Jeremy Bloom & Sam Khoury, Marketecture Media
Feb 18, 2026
Sam Khoury, Chief Strategy Officer at Markitecture Media focused on CTV and influencer strategy, and Jeremy Bloom, CEO and ad-tech veteran since 2002, unpack Super Bowl ad backlash and AI fatigue. They debate why AI hype can backfire, how creativity and authenticity faltered, and why putting consumers in control matters more than spectacle.
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Episode notes
Earned Media Doesn't Guarantee Connection
- The Super Bowl this year produced many ads that generated earned media but lacked emotional resonance.
- Jeremy Bloom and Sam Khoury argued that many spots felt dated or confusing and failed to connect with broad audiences.
AI Hype Risks Audience Fatigue
- AI mentions dominated Super Bowl ads but may be hitting consumer fatigue.
- The hosts noted many viewers don't care about AI as a selling point and it can miss the mass audience.
Vet Creative Outside The Echo Chamber
- Know your audience beyond the industry echo chamber before running big creative bets.
- Spot-check creative early and stop bad ideas from reaching mass channels like the Super Bowl.