The Super Bowl ads are still being dissected, and the backlash is real. AI fatigue is hitting advertising, brands are questioning whether anyone cares about their AI-powered campaigns, and marketers are caught between innovation theater and what consumers actually want.
This week, host Myles Younger sits down with Jeremy Bloom and Sam Khoury from Marketecture Media to unpack what went wrong with Super Bowl advertising, why AI hype is backfiring, and what happens when brands forget the basic rule: give consumers control, not spectacle.
Jeremy and Sam break down where AI fits (and doesn't fit) in entertainment, why authenticity beats automation, and why consumer control is the most underrated strategy in marketing. They also explain what Marketecture Live is building—a space where marketers can actually talk about what's working instead of what's being sold (with incredible food!).
Marketecture Live
NYC | March 10-11, 2026
https://2026.marketecturelive.com/
Use code UOFD30 for 30% off
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