Open Market How to Organize an Advertising Event with Marketecture CSO Sam Khoury
Feb 25, 2026
Sam Khoury, Chief Strategy Officer at Marketecture who leads events and content, walks through designing and scaling an advertising event. He discusses choosing themes and audience sizing. He covers programming, speaker curation, sponsorship economics, logistics, marketing channels, and the role of social events in building community.
AI Snips
Chapters
Transcript
Episode notes
Avoid Sales Panels Focus On Candid Problem Talks
- A successful event avoids sales-heavy panels and instead prioritizes candid discussions about real industry challenges.
- Marketecture designed programming focused on tough topics like signal loss and AI impact so attendees leave with practical notes.
Anchor Your Event Around One Timely Concept
- Define a clear, timely concept that answers a real industry shift and center all programming around it.
- Marketecture chose Consumers In Control to explore AI, discovery changes, and shifting publisher monetization.
Plan Events From Interest Signals Not Logistics
- Start event planning from industry interest signals and expert input, not venue checklists.
- Marketecture tracks topic trends and brings experts like Zach Rogers to fertilize content around the core message.