Matthew (Catered by Matt)
Founder of a premium catering business in Sydney that serves private milestone events and corporate clients, reporting strong margins and seasonal revenue concentration.
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Mar 12, 2026 • 7min
Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
Matthew of Catered by Matt, founder of a premium Sydney catering company, talks about growing a seasonal business from $2.8M toward $8M. They dig into why seasonality can be an advantage, not a flaw. Expect sharp conversation on SEO, PPC, Meta ads, predictable demand swings, and why saying no to distracting new offers can unlock bigger growth.
12 snips
Mar 12, 2026 • 7min
Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
Matthew (Catered by Matt), owner of a premium Sydney catering company, shares his struggle with heavy seasonality and strong margins. They discuss why seasonal predictability can be an advantage. Conversation covers timing of busy months, private vs corporate margins, PPC/SEO/referrals, and sticking to what already works to scale revenue.
