The Game with Alex Hormozi Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
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Mar 12, 2026 
Matthew of Catered by Matt, founder of a premium Sydney catering company, talks about growing a seasonal business from $2.8M toward $8M. They dig into why seasonality can be an advantage, not a flaw. Expect sharp conversation on SEO, PPC, Meta ads, predictable demand swings, and why saying no to distracting new offers can unlock bigger growth.
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Seasonality Is A Feature Not A Bug
- Alex Hormozi argues Matthew’s seasonal swings are normal for categories like lawn care, snow plowing, and pools, so seasonality itself is not the core problem.
- Matthew’s premium catering peaks September through February, while winter stays profitable despite softer private-event demand and more corporate focus.
Scale Existing Channels Instead Of New Offers
- Do more of what already works instead of launching a new corporate delivery line just to smooth demand.
- Matthew already gets most customers from SEO and Google Ads, search still delivers strong lifetime value, and Alex says nothing blocks simply spending more and hiring more.
Predictable Swings Are Volatile Not Risky
- Alex Hormozi separates volatility from risk by saying predictable revenue swings are manageable if you can forecast and plan for them.
- He cites Harry and David earning nearly all profit in December and insurers losing money during rare disasters yet remaining durable businesses.