The Game with Alex Hormozi Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
12 snips
Mar 12, 2026 
Matthew (Catered by Matt), owner of a premium Sydney catering company, shares his struggle with heavy seasonality and strong margins. They discuss why seasonal predictability can be an advantage. Conversation covers timing of busy months, private vs corporate margins, PPC/SEO/referrals, and sticking to what already works to scale revenue.
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Seasonality Is A Predictable Business Feature
- Seasonality Is A Feature Not A Bug for businesses like catering that have predictable busy months.
- Alex contrasts Harry and David and insurance to show volatility can be predictable and therefore planned for rather than solved away.
Ignore The Economy Focus On What You Control
- Ignore macro excuses like the economy when you can't control them and focus on controllable levers in your business.
- Alex tells Matthew to remove 'economy' from decision-making and focus on predictable internal actions.
SEO And PPC Dominate Acquisition Mix
- SEO and PPC are Matthew's primary acquisition channels, providing roughly 90% of leads between organic and paid.
- This concentration means scaling PPC is feasible because LTV to ad spend is already strong (12:1 reported).