Dave Reibstein
Marketing professor at the Wharton School of the University of Pennsylvania and co-creator of the Consumer Cryptocurrency Confidence Index, researching consumer sentiment around crypto.
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Mar 16, 2026 • 6min
How confident are crypto consumers?
Dave Reibstein, Wharton marketing professor and co-creator of the Consumer Cryptocurrency Confidence Index, talks about a new monthly measure of how people feel about crypto. He covers the index’s purpose and its potential to predict prices. He discusses how bitcoin price movements and demographics shape confidence. Regional and age trends in crypto interest and investment are highlighted.
Mar 16, 2026 • 6min
How confident are crypto consumers?
Dave Reibstein, Wharton marketing professor and co-creator of the Consumer Cryptocurrency Confidence Index, discusses a new monthly measure of how people feel about crypto. He covers why the index was made, the feedback loop between price and confidence, who tends to feel confident, and how different ages approach crypto as an investment.
