Marketplace Tech How confident are crypto consumers?
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Mar 16, 2026 Dave Reibstein, Wharton marketing professor and co-creator of the Consumer Cryptocurrency Confidence Index, talks about a new monthly measure of how people feel about crypto. He covers the index’s purpose and its potential to predict prices. He discusses how bitcoin price movements and demographics shape confidence. Regional and age trends in crypto interest and investment are highlighted.
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Confidence Can Lead Crypto Prices
- Consumer crypto confidence often leads price movements rather than just following them.
- Dave Reibstein notes the index peaked in April, fell while prices rose, and confidence rises before prices rebound.
Use The Index To Guide Timing Decisions
- Use the Consumer Cryptocurrency Confidence Index as a guide to timing investment decisions.
- Reibstein hopes the index will help predict price moves and advise whether it's a good time to invest.
Midwest And South Lead Crypto Optimism
- Optimism about crypto is stronger in the Midwest and the South, not the West Coast as people assume.
- Reibstein ties this to a desire for decentralization and distrust of central institutions in those regions.