Marketplace All-in-One How confident are crypto consumers?
Mar 16, 2026
Dave Reibstein, Wharton marketing professor and co-creator of the Consumer Cryptocurrency Confidence Index, discusses a new monthly measure of how people feel about crypto. He covers why the index was made, the feedback loop between price and confidence, who tends to feel confident, and how different ages approach crypto as an investment.
AI Snips
Chapters
Transcript
Episode notes
Use The Index To Gauge Timing For Crypto Investment
- Use the Consumer Cryptocurrency Confidence Index to time investment sentiment.
- Reibstein hopes the index can guide whether it's a good time to invest by predicting confidence-driven price moves.
Confidence And Crypto Prices Feed Each Other
- Consumer confidence and crypto prices move together in feedback loops.
- The index peaked in April, fell while prices were still rising, then prices steadied and fell, showing confidence can lead or lag price moves.
Consumers See Crypto As Risky Investment Not Currency
- Many consumers treat crypto as a risky stock rather than a currency.
- Reibstein explicitly says he doesn't view crypto as a currency and believes others see it as an investment vehicle.