Letting & Estate Agent Podcast How do you beat cheap fee estate agents? - Ep. 2460
Jan 26, 2026
Josh Phegan, a real estate coach who helps agents win listings without cutting fees. He discusses using better lead generation to reduce competition and raise fees. He explains pre-empting cheap-fee objections, tying fees to achieved prices, and proving value before, during and after sales. He highlights building relationships years ahead and why valuers should own vendor contact.
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Win Listings With Better Leads And Value
- Generate higher-quality leads to command higher fees and reduce competition at valuation time.
- Sell on clear value and present what you will do before, during, and after the sale to justify your price.
Handle Fee Objections Before The Valuation
- Bring the cheap-fee objection up proactively and frame your positioning between cheapest and most expensive.
- Offer performance-based assurances like 'no fee until you get the price you want' to reduce risk for vendors.
Value Buyers Differ From Price Buyers
- Determine whether a vendor pays for value or only price, because many are purely economic and will always chase the cheapest option.
- Long-term relationship-building reveals who will pay more and makes fee objections less likely.