628: (Solo) The Content Playbook I Wish I Had When I Started

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Feb 3, 2026

A practical playbook for founders who do not know what to post. Learn the recon method to study top accounts and model outlier content. Pick 2–3 formats and one platform to focus your energy. Use the unicorn strategy to reverse-engineer winners. Commit to the 90-day rule and iterate with build-measure-learn.

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ADVICE

Reverse-Engineer Top Performers

Do a recon of 10–20 top accounts in your niche and study their outlier posts.
Model the hooks, structure, and cover art of those high-performing posts rather than copying them verbatim.

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ADVICE

Focus On Few Formats And One Channel

Pick a maximum of two to three formats that match your energy and skills.
Then pick one social channel and go all-in until you master it before adding more channels.

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INSIGHT

One Channel Becomes Your Superpower

Mastering one channel creates a content superpower you can later replicate on other platforms.
Nathan used Instagram first and plans to expand to YouTube after gaining traction.

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Credit, Recon, and Studying Top Accounts

01:54 • 2min

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Pick 2–3 Formats and One Channel

03:59 • 2min

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Master One Platform Then Expand

05:41 • 1min

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The Unicorn Strategy: Reverse Engineer Winners

06:49 • 1min

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Consistency and the 90-Day Rule

90 Day Personal Brand

Dane Walker

#7696

• Mentioned in 6 episodes

Sell Like Crazy

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Sabri Suby

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If you’re staring at an empty Instagram feed, TikTok account, or LinkedIn page thinking, “What the hell do I even post?”, this episode is for you. Every early-stage founder hits this wall — and most stay stuck because they don’t have a simple, proven system for figuring out what to post or where to start.

In this episode, I walk you through the exact method I used this year to rebuild my personal brand and dramatically grow Foundr’s content output. It’s simple, practical, and works even if you have zero followers. This is the content playbook for new founders — based on real evidence, not guesswork.

Here’s what you’ll take away: • The recon method: how to reverse-engineer what works in your niche using outlier content • Why you only need 2–3 formats and one platform to start building traction • How to pick the content styles that match your energy, skills, and brand identity • The unicorn strategy: find the top-performing posts in your niche and model the formula • Why most founders fail by trying to “be everywhere” — and how focus accelerates growth • The 90-day rule: why posting consistently for three months will transform your brand

If you follow this system, you’ll never wonder what to post again — and you’ll create content that actually grows your business instead of filling up your feed.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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