Pick 2–3 Formats and One Channel

Nathan advises founders to choose formats matching their energy and focus on one social channel to avoid spreading thin.

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If you’re staring at an empty Instagram feed, TikTok account, or LinkedIn page thinking, “What the hell do I even post?”, this episode is for you. Every early-stage founder hits this wall — and most stay stuck because they don’t have a simple, proven system for figuring out what to post or where to start.

In this episode, I walk you through the exact method I used this year to rebuild my personal brand and dramatically grow Foundr’s content output. It’s simple, practical, and works even if you have zero followers. This is the content playbook for new founders — based on real evidence, not guesswork.

Here’s what you’ll take away: • The recon method: how to reverse-engineer what works in your niche using outlier content • Why you only need 2–3 formats and one platform to start building traction • How to pick the content styles that match your energy, skills, and brand identity • The unicorn strategy: find the top-performing posts in your niche and model the formula • Why most founders fail by trying to “be everywhere” — and how focus accelerates growth • The 90-day rule: why posting consistently for three months will transform your brand

If you follow this system, you’ll never wonder what to post again — and you’ll create content that actually grows your business instead of filling up your feed.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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