The Foundr Podcast with Nathan Chan

Foundr Media
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13 snips
Mar 26, 2026 • 52min

644: This FBI Negotiation Trick Gets People to Say YES (By Saying NO) | Chris Voss

Chris Voss, former FBI lead international kidnapping negotiator and author of Never Split the Difference, shares high-stakes negotiation tactics. He explains why getting people to say no can be more powerful than yes. Short techniques like mirroring, calibrated questions, tone control, and summarizing perspectives reveal hidden info and shift leverage. Practical, tension-tested moves for deals and difficult conversations.
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7 snips
Mar 23, 2026 • 12min

643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)

A founder warns that healthy-looking profits can mask deadly cash shortages. The conversation digs into timing gaps between receipts and payments and why e-commerce faces unique cash stress. Practical tactics get attention: unit economics to watch, smarter ad scaling, inventory timing, and building 2–3 months of reserves plus credit lines.
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Mar 19, 2026 • 60min

642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

Rosie Collins, founder of Deja Marc, turned a Christmas epiphany into a personalized jewelry brand known for fingerprint and handwriting pieces. She built the product herself, found an “engraving fairy” to keep orders flowing, and scaled to $400K in year one while mastering operations. Topics include MER vs ROAS, Black Friday tactics that protect margins, unit economics, and balancing growth with family life.
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Mar 18, 2026 • 39min

641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

Konnie Tsimiklis, founder of Unity Cove Swimwear and former management consultant who built a gender-inclusive Australian swimwear brand while working full time. She talks about creating truly inclusive designs, the real costs and cash-flow of launching physical products, a viral unscripted TikTok that drove huge signups, selling out too fast and fixing inventory, and the power of in-person community building.
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Mar 16, 2026 • 8min

640: (Solo) Why Community Beats Followers in 2026

Discusses why building genuine community matters more than accumulating followers in 2026. Explores how AI-made content makes connection the key differentiator. Covers finding the shared identity or problem that unites customers. Shares concrete community tactics like UGC resharing, meaningful DMs, customer involvement, and in-person activations.
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Mar 12, 2026 • 58min

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

Rebecca Minkoff, fashion designer who built her namesake brand from $60K debt to a global lifestyle label. She recounts early NYC hustle, costly product mistakes, and grassroots sales tactics. She explains pivoting from vertical integration to a licensing model, surviving cashflow shocks and COVID, and using bold publicity moves to scale and reclaim her creative voice.
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Mar 11, 2026 • 3min

TRAILER: Little Empires — A Foundr Original Series

A trailer for a new series that spotlights everyday builders from a learning community. It highlights real founders working through side hustles, late nights, and first bets on themselves. The focus is on unfiltered, in-the-trenches journeys rather than polished success stories. Premiere details and a personal sign-off are included.
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9 snips
Mar 9, 2026 • 9min

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

A step-by-step playbook for launching an e-commerce brand with $10K and no followers. Tactical budgeting tips for influencer seeding, ad testing, and a lean AI tool stack. Advice on picking high-margin, lightweight products and building one high-converting landing page. A cash-reserve strategy for unexpected wins and scaling when creators or ads take off.
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30 snips
Mar 6, 2026 • 59min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi, entrepreneur who co-founded Acquisition.com and scaled companies to hundreds of millions, tells a raw transformation story. She recounts the turning point that changed her life. Conversations cover pain as a driver of change, hiring lean high-performing teams, front-loading capacity to scale, and the realities of growing and leading fast-moving companies.
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Mar 2, 2026 • 10min

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

They break down which ad metrics actually predict scalable growth, focusing on traffic, creative and conversion signals. Learn why CPM, CTR and CPC matter as leading indicators and how your offer shapes performance. Hear why MER and blended ROAS beat platform numbers for profitability. Discover the business metrics you must track to avoid costly scaling mistakes.

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