The Foundr Podcast with Nathan Chan

Foundr Media
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10 snips
May 13, 2026 • 48min

661: Donna’s Corporate Career Ended Overnight — So She Built A $51K Brand In 2 Months

Donna Gilbertson, founder of Junie who left a 20-year finance career to build a quick-dry hair towel brand. She talks product validation with tiny surveys, months of failed fabric samples, a $7,000 first order timed for a February launch, building six months of Instagram content, a viral comment that triggered 347 orders, and how she managed sellouts, preorders and scaling.
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7 snips
May 11, 2026 • 7min

660: (Solo) The New Role Defining Which E-Commerce Brands Win in 2026

A deep look at why surface-level AI use is holding e-commerce brands back. The rise of a new AI operator role that builds autonomous agents across ads, email, design, support, and analytics. How shifting from tools to systems creates scalable advantage. Practical hiring tips to find someone who can orchestrate AI and own outcomes across the business.
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May 7, 2026 • 53min

659: How Molly Sims is Disrupting a $200 Billion Industry

Molly Sims, model-turned-actress and founder of YSE Beauty, who self-funded product development and scaled a DTC skincare brand into Sephora and institutional funding. She discusses three years of rigorous formula testing, turning a podcast into a pre-launch community builder, the ops realities behind rapid growth, and negotiating retail deals while raising a $15M round.
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10 snips
May 4, 2026 • 7min

658: (Solo) You're Posting Everywhere — But Do You Know What's Actually Driving Revenue?

They unpack why being everywhere can hide which channel actually drives revenue. Learn how platform data can mislead and why treating marketing as an ecosystem matters. Hear why long-form audio became their top revenue source and how to properly audit channels before doubling down.
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Apr 30, 2026 • 51min

657: They Bet Everything on a Sport Nobody Took Seriously… Now It’s Worth $200M

Rob and Mike Barnes, brothers who turned a hobby into Selkirk Sport — a premium pickleball brand now worth over $200M. They discuss betting everything on an obscure sport, launching serialized 360 paddles, building a $1M R&D lab, the four P growth framework, clever sponsorship and branding moves, and creating Selkirk Labs as a real-time product feedback engine.
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10 snips
Apr 29, 2026 • 40min

656: How Chloe Built a $50K/Month Personalised Gifting Brand From Home

Chloe Widera, founder of InWords Gifting and former Huda Beauty social media manager and makeup artist, built a $50K+/month personalised gifting brand from her living room. She talks product design using ChatGPT and Midjourney, a costly MOQ mistake, choosing manufacturers for communication, organic Instagram DMs as sales, Meta ads after testing creatives, and deliberately scaling to fit family and health.
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Apr 27, 2026 • 13min

655: (Solo) The Fuel Crisis Is Already Hitting Your Margins. Here Are 4 Moves to Protect Them.

Rising fuel and carrier surcharges are quietly inflating per-order costs and slicing e-commerce margins. Three simultaneous pressures — rate hikes, fuel fees, and geopolitical disruption — are driving an 8–12% cost increase. Practical moves include rebuilding AOV strategies with thresholds and bundles, auditing packaging and DIM weight, evaluating 3PLs and rate-shopping, and being radically transparent about shipping pricing.
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Apr 23, 2026 • 56min

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

Leah O'Malley, co-founder who scaled Boys Lie from cosmetics to apparel and ran brand operations; Tori Robinson, co-founder who steered the cultural pivot to hoodies. They recount nearly closing, a paparazzi moment that exploded demand, pivoting to clothing, brutal embezzlement and the financial controls they built, influencer gifting lessons, wholesale strategy, and plans for a House of Brands.
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15 snips
Apr 20, 2026 • 8min

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

They unpack why community is a compounding business asset, not just a feel-good tactic. They trace eight years of deliberate community-building that turned events and experiences into partner-attracting revenue. They compare influencer reach-by-payment to community-driven repeat customers and explain why separate budgets for each can cap growth. They offer practical moves to build things that keep customers coming back.
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15 snips
Apr 16, 2026 • 1h 2min

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

Danny Yeung, serial entrepreneur who scaled PCR testing and multiple startups, co-founded IM8 with David Beckham. He discusses pivoting from pandemic testing to a premium supplement brand. He covers rapid global rollout, product obsession, massive Meta ad scaling, a costly $500K ad mistake, high AOVs, and signing elite athletes organically.

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