The Foundr Podcast with Nathan Chan

Foundr Media
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9 snips
Mar 9, 2026 • 9min

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

A step-by-step playbook for launching an e-commerce brand with $10K and no followers. Tactical budgeting tips for influencer seeding, ad testing, and a lean AI tool stack. Advice on picking high-margin, lightweight products and building one high-converting landing page. A cash-reserve strategy for unexpected wins and scaling when creators or ads take off.
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30 snips
Mar 6, 2026 • 59min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi, entrepreneur who co-founded Acquisition.com and scaled companies to hundreds of millions, tells a raw transformation story. She recounts the turning point that changed her life. Conversations cover pain as a driver of change, hiring lean high-performing teams, front-loading capacity to scale, and the realities of growing and leading fast-moving companies.
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Mar 2, 2026 • 10min

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

They break down which ad metrics actually predict scalable growth, focusing on traffic, creative and conversion signals. Learn why CPM, CTR and CPC matter as leading indicators and how your offer shapes performance. Hear why MER and blended ROAS beat platform numbers for profitability. Discover the business metrics you must track to avoid costly scaling mistakes.
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10 snips
Feb 27, 2026 • 52min

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford, Meta ads operator and co-founder who scaled Structured to $76M, explains why Meta still works in 2026 and founders are misreading signals. He breaks down how Meta’s new AI tools changed campaign structure. He covers when ads become a business-model issue, why excessive ad testing hurts performance, and the exact dashboards and metrics needed to scale confidently.
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9 snips
Feb 23, 2026 • 11min

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

A founder walks through the exact AI tools he uses to run a lean, fast company. He highlights tools for building decks, analyzing hours of content, and capturing ideas on the go. He explains how AI handles inboxes, summarizes projects, and unblocks thinking so teams move faster without growing bloated.
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Feb 20, 2026 • 51min

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

Amber Salisbury, co-founder focused on culture and ritual-driven customer experience. Andrew Salisbury, co-founder who led two years of R&D to create a health-first specialty coffee. They discuss a marriage argument that sparked the brand. They lab-tested 59 coffees and engineered roasts for beneficial compounds. They cover regenerative farming investments, product-first launches, margins that fund innovation, and ritual-led brand extensions.
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5 snips
Feb 16, 2026 • 7min

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

They argue that face-to-face meetings still beat remote work for building trust, closing deals, and aligning teams. A real-world story shows flying someone in solved months of stalled collaboration in days. They highlight data on higher revenue and idea output from in-person interactions. The takeaway: keep remote tools, but use strategic, frequent in-person time to unblock projects and accelerate outcomes.
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Feb 12, 2026 • 53min

631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

Will Nitze, founder and CEO of IQ Bar who turned a $73K Kickstarter into a nine-figure brain-food brand with a 10-person core team. He discusses launching with Kickstarter, why bootstrapping fails in CPG, contrarian fundraising, cracking big retailers like Costco and Whole Foods, lean agency-driven scale, and reinventing the brand repeatedly while mastering retail and unit economics.
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8 snips
Feb 9, 2026 • 10min

630: (Solo) How to Find People Who Actually Care About Your Business

A founder explains why scaling alone fails and why you must find people who truly care. Learn the signs of genuine ownership to spot during interviews and reference checks. Hear why mission, clear outcomes, and meaningful incentives build loyalty. Discover how removing mediocrity and prioritizing connection creates a high-performance culture.
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Feb 5, 2026 • 1h 2min

629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee

Sarah Lee, co-founder of Glow Recipe and former L'Oréal marketer, turned a $50K Korean-beauty curation into a global skincare brand. She recounts hustling to break even in three months, pivoting from curation to product, pitching Sephora with a mockup, and choosing control over outside funding. Expect stories of cold-email PR, product iteration, and founder-led marketing.

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