Negotiate Anything Elevate Your Sales Game: Unlocking Success through Effective Negotiation with Marx Rubino
Jun 6, 2023
Marx Rubino, sales and negotiation expert who built and sold a fast-growing B2B firm, shares mindset-first approaches to selling as negotiating. He covers practicing small asks, calming emotion to think clearly, ethical NLP language patterns, emotional triggers versus logic, bold asking and contrast tactics, and real-world wins from property and fee negotiations.
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From Startup To Inc. 500 And Back
- Marx Rubino grew a business from near-zero to Inc. 500 and sold it, then lost and rebuilt it stronger.
- He credits systemized negotiation and mindset shifts for outselling competitors five-to-one.
Shift From Selling To Negotiating
- Reframe selling as negotiation to shift power and confidence in your favor.
- Thinking "we will do a deal" changes behavior and raised Marx Rubino's earnings dramatically.
Use Compassionate Curiosity
- Adopt "compassionate curiosity" to keep your amygdala calm and access the neocortex.
- Practice small asks regularly so you build negotiating confidence for big deals.
