Francesca Hahn of Mondelēz International on brand experience, media implementation, and using eCommerce to inform business strategy

Francesca Hahn, VP of Digital Commerce, eCommerce, and DTC at Mondelēz International, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss seamless brand experiences for consumers. Francesca shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience, online or in person, seamless for the consumer. She talks about learning from mistakes, and gives the example of developing OreoID, a customization tool shoppers can use to create their own Oreos. Further, Francesca speaks on using eCommerce to inform all commerce, and gives her tips on how to know online shoppers better. Francesca also offers her advice for networking and leveraging curiosity to stay ahead of the game.

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