Francesca Hahn of Mondelēz International on brand experience, media implementation, and using eCommerce to inform business strategy
BRAVE COMMERCE
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McMack 1.0
McMack was an iPhone app and people described us as QVC for Snapchat. We were tick tock shopping before tick tock. And I then evaluated the business a year later. This is now summer of 2016. And I was like, this business model doesn't work. You need the scale of eBay for this to become valuable. To achieve that in summer of 2016, I would have to raise at least $150 million. It's just like you move on.
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