Francesca Hahn of Mondelēz International on brand experience, media implementation, and using eCommerce to inform business strategy
BRAVE COMMERCE
00:00
The P Is the Big P's When It Comes to Digital Commerce
With the e-commerce and as many people that are online shopping we have a lot of opportunities to drive awareness. Do they think of that real estate as media, like if you added it up to billboard space is that a concept or is it more of a revenue driving channel? "We're seeing it as a product that we're seeing across these categories that sometimes are unplanned"
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