
The Chad & Cheese Podcast Swiftynomics w/ Misty Heggeness
Mar 3, 2026
Misty Heggeness, economist and author of Swiftynomics, studies how women reshape labor and the economy. She connects Taylor Swift’s strategies to women-led market moves. Short, punchy conversations cover recognition gaps, how women mastermind workplace wins, and why pay, childcare, and storytelling matter for economic change.
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From Fargo To The Census To Academia
- Misty shares her background: from Fargo, worked 12 years at the U.S. Census Bureau, now a professor at University of Kansas.
- She mentions family lore and an ancestor burned at the stake in 1670 as memorable family history.
Taylor Swift As An Economic Muse
- Misty Heggeness traced Swiftinomics to Taylor Swift's career moves as a lens on how modern women navigate work and power.
- The book began after Misty saw The Man video (2019) and followed Taylor's pandemic productivity and business moves as a model.
Taylor Reclaimed Her Music
- Misty recounts Taylor re-recording and reclaiming her early albums after they were sold without her consent.
- Taylor re-recorded multiple albums, negotiated to buy masters back, and launched


