Misty Heggeness

Misty Heggeness, an economist and author of Swiftynomics, uses Taylor Swift and pop culture to reveal how women's unpaid care and cultural power are invisible in standard economic models. She discusses why culture should count, how models exclude women, and policy ideas like measuring care and expanding childcare. Short, provocative, and focused on rethinking what economics actually counts.

Misty Heggeness, economist and author of Swiftynomics, studies how women reshape labor and the economy. She connects Taylor Swift’s strategies to women-led market moves. Short, punchy conversations cover recognition gaps, how women mastermind workplace wins, and why pay, childcare, and storytelling matter for economic change.

Misty L. Heggeness, an economist and co-director of the Kansas Population Center who built The Care Board, blends pop culture and data to spotlight women’s economic influence. She links Taylor Swift and other female icons to wider patterns of reinvention, unrecognized caregiving work, social media power, and practical reforms to help women thrive in an economy not designed for them.