The High Flyers Podcast with Vidit Agarwal #185 Sitemate's Hartley Pike: Mum’s Support and Rugby Dreams to 'SaaS'ifying the Built World with No-Code Software Globally
Dec 10, 2024
Hartley Pike, co-founder and CEO of Sitemate and former civil engineer, talks about transitioning from construction to building no-code SaaS for the built world. He recounts rugby dreams and his mum’s support. He explains Dashpivot’s no-code approach, product-market fit, international expansion, culture built on an engineer mindset, and scaling sales and teams.
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Quitting Lendlease After An HR Lecture
- Hartley resigned from Lendlease while still tinkering with his side project and remembers an HR lecture questioning the risk.
- He entertained the call while walking, shrugged, completed the paperwork, and kept going — now proud to show the team photo.
Turn On Distribution To Unlock Consistent Growth
- Prioritise distribution early: Hartley ranks distribution alongside product and team and says turning on top-of-funnel in 2018 triggered consistent monthly growth.
- Rebranding to Sitemate and investing in inbound marketing delivered uninterrupted monthly growth since that launch.
Customer Conversations Multiply Investor Leverage
- Hartley argues do 100x more customer conversations than investor meetings to deeply understand customers and reduce the need to convince investors later.
- Customer-led learning makes better products and attracts investors organically.