Trapital Follow The Money: EVEN, Duetti, and The New Deal Stack
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Feb 20, 2026 
Mag Rodriguez, CEO of EVEN, builds direct-to-fan commerce and community tools used on high-profile rollouts like J. Cole’s. Lior Tibon, CEO of Duetti, runs a data-driven music rights investment platform that raised institutional equity and debt. They discuss artist-focused storefronts and presales, fan community features, the mechanics of catalog financing, and digital-first catalog marketing.
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Pre-Sales As An Extension Of Platform
- Even handled its first large-scale tour pre-sale for J. Cole, showing the platform can extend into ticketing and integrate with existing campaigns.
- Mag frames product development as iterative: ship fast, test demand, then expand features.
Integrate, Don’t Cannibalize
- Even aims to add to the industry's revenue pie, not just reallocate existing pools, and integrates with external CRMs and tools.
- Mag emphasizes an open, interoperable approach so partners can plug preferred systems into Even.
Stay Switzerland With Partners
- Maintain neutrality and selective cap table choices to stay 'Switzerland' and serve the whole ecosystem.
- Mag says transparent, non-exclusive commercial terms preserve trust with both indie artists and major labels.